"That’s their prerogative. Of course they have to do damage control and protect their endorsers."
Ito naman ang reaksyon ni Dolly Anne Carvajal sa letter na ipinadala sa kanya ng "Agency," na nag-handle ng TV commecial shoot nina Carmina Villarroel at Claudine Barretto.
Noong Enero 29, inilabas ng kolumnista sa national daily na Philippine Daily Inquirer ang umano’y tensiyon na naganap sa shoot.
Ayon sa kanyang artikulo: "First, Claudine requested that she be given the bigger dressing room, which Carmina readily agreed to. Then Claud asked if, instead of Mina, she could be the one to wear the white long-sleeved shirt. Again, Mina did not object. Later, Claud said she needed a nap. That was fine with Mina, too. The clincher was when Claud asked to deliver the longer line in the commercial. That was the last straw; Mina walked out."
Dinenay ito ng Agency, na nagsabing "baseless and unfounded" ang mga alegasyon.
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Pero pinaninindigan ni Dolly Anne ang kanyang istorya.
Ayon sa isang text message na ipinadala ni Dolly Anne sa managing editor ng PEP.ph (Philippine Entertainment Portal) na si Karen Pagsolingan kagabi, Pebrero 3, sinabi ng kolumnista na normal lamang na itanggi ng Agency ang lumabas sa kanyang artikulo.
Giit pa ni Dolly Anne, "In advertising, image is everything.
"They are doing their job and I am just doing mine."
Kaya naman, kahit pa hiningi ng Agency kay Dolly Anne—sa pamamagitan ng isang letter na may petsang February 3—na itama ang "misinformation," nanindigan ang anak ng yumaong si Inday Badiday tungkol sa kanyang sinulat.
Aniya, "I stand by my story."
Nilinaw din niya na hindi niya intensiyon na siraan ang produkto, pati na rin ang dalawang endorsers na sina Claudine at Carmina.
Nabanggit din niya, "I just told it like it is."
Bukod pa rito, kung hindi raw totoo ang naturang isyu ay dapat hinayaan na lang itong lumipas, at hindi na "todo effort" na maglabas pa ng pahayag.
Kaya naman ang mensahe ni Dolly Anne sa pamunuan at advertising agency tungkol sa naturang milk brand: "To Lactum people, sorry I’m lactose-intolerant, go ahead and MILK the issue for all its worth."’
Narito ang kabuuang statement ni Dolly Anne:
"That’s their prerogative. Of course they have to do damage control and protect their endorsers.
"In advertising, image is everything. They are doing their job and I am just doing mine.
"I stand by my story.
"I didn’t lambast their product. Neither did I go Claud/Mina-bashing. I just told it like it is.
"I just find it strange that the ad agency would go to the extent of issuing a statement.
"In the first place, I didn’t mention any product, bakit sila pumiyok?
"Malay ba nila kung may iba pang product endorsement si Claud and Mina together?
"It’s a clear case of damage control.
"Sad that they are clearing their endorser’s name at my expense. Who am I compared to such a big company?
"At times like this, I miss my mom all the more. She didn’t raise me to concoct stories.
"Loyal readers of my Dollywood column in Inquirer know that di ko style mag-imbento ng kuwento o manira ng artista just for d heck of it.
"I’ve worked hard to earn the respect of my readers. I write for my readers. I’m not a P.R. who covers up d truth.
"Insiders in d biz know about Claud’s quirks on d set. I need not go into details. So di naman surprising why she acted up again sa shoot nila ni Mina.
"Oh well, all artists are entitled to their moods. So be it.
"If what I wrote is not true, why don’t they just let it slide? Todo effort pa sila mag-statement.
"The issue might generate more sales for them.
"To Lactum people, sorry I’m lactose-intolerant, go ahead and MILK the issue for all its worth."