Polo signs up with Bioessence

by Wells Avante
Dec 7, 2006
Polo Ravales was chosen by Bioessence to cater to the growing male clientele of the skin care clinic

Polo Ravales is endorsing a skin care clinic for the very first time, making him one of the first males to endorse Bioessence.

The young actor also clears the issues involving him and his girlfriend Ara Mina during the December 6 Bioessence press conference at West Avenue, Quezon City. Unverified reports say that Polo is dating a non-showbiz girl and that his relationship with Ara is on the rocks.

"Nagkataon lang talaga na medyo hectic yung schedule namin. Alam niyo naman na wala na akong time na mambabae pa o manligaw pa," he explains. "Hindi ko alam kung bakit lumabas yung issue. Una, naghiwalay kami. Pangalawa, may niligawan daw akong iba. Wala nga akong ibang nakaka-text na babae kundi siya lang. Loyal ako kay Ara."

True enough, Polo is busy juggling his many projects, which includes promoting the Metro Manila Film Fest Super Noypi.

When asked about his endorsement, he says, "Siyempre nagulat ako dahil ang dating ng Bioessence sa akin talaga, pambabae. Dati kasi, hindi masyadong uso yung skin clinic. Ngayon parang mas conscious sila sa itsura nila. Timing din kasi dati kung magpa-derma ka, iisipin ang vain naman nito o kaya ano [bading] ‘to. Ngayon hindi e."

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Bioessence founder Dra. Emma Guerrero explains why they chose Polo: "We choose Polo because he's a good model. He started as a matinee idol, now he is a serious actor. We have a growing clientele of men. That's why we decided to have a male endorser. Men are already very conscious about their skin."

PEP (Philippine Entertainment Portal) asks Dra. Guerrero to describe Polo as a product endorser. "He's very accommodating. He gets to talk with the clients. He also endorses the products that he uses. He's a very effective endorser."

Polo makes a promise to those who believed in his capacity to be a celebrity endorser. "Gagawin ko lahat para makatulong naman ako sa Bioessence. Pagagandahin namin yung billboard para sa clients ng Bioessence. Gusto ko maging effective ako na endorser. Siyempre, aalagaan ko yung skin ko."

Dra. Guerrero also reveals their future plans for Polo. "He's going to Cotabato on Friday [December 8]. That's the only high-end spa in the whole of Cotabato City. For Polo, we have pictorials for his new billboard. We have to design a concept that is acceptable."

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Polo Ravales was chosen by Bioessence to cater to the growing male clientele of the skin care clinic
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