A billboard of a sexy bikini-clad woman was put up on EDSA, Manila's busiest thorough way, last week. Curly hair, pouty lips, and curvy everywhere, the woman in red is none other than young actress Roxanne Guinoo.
Demure, conservative, and very Filipina are words that described Roxanne when she was just a Star Circle Quest contender in 2004. Several movies, teleseryes, and TV guestings later, the At Home Ka Dito co-host says she's ready to try more grown-up roles.
Now, she is the newest endorser of a whisky brand, White Castle.
"Biglaan nga, biglaan pero eto na, pinaghandaan naman e," said Roxanne in an interview with The Buzz. "And choice ni Mr. M na ‘Hindi ka na bumabata Roxanne. Time mo na mag-mature.'" Johnny Manahan, or Mr. M as Kapamilya artists would call him, is the head of ABS-CBN's talent center, Star Magic.
"Siyempre kabado ‘tsaka confidential muna e," Roxanne added. "Talagang i-surprise ko na lang daw 'yong mga tao."
The image transformation was shocking indeed for her fans and followers, but she says the decision to go sexy has her parents' blessings.
"Pananaw naman nila e nasa nagdadala naman 'yan e," she explained. "Alam naman nilang hindi ako pakawalang tao."
Roxanne's ex-boyfriend, fellow SCQ alumnus Joross Gamboa, has yet to give a statement.
"Walang reaction coming from him pero in good terms naman kami," said Roxanne.
Before rumors of photo alteration or "retoke" arise, she clarified that the woman in the picture is all her.
"Doon naman sa billboard makikita niyo naman na halata doon 'yong fats ko," she explained. "May mga nilinis siyempre pero sabi ko ayoko naman ng magmukhang hindi na ako 'yon. Kamukha ko nga, pero hindi ko katawan."
Other stars who have endorsed White Castle are Carmi Martin, Cristina Gonzales, Isabel Rivas, Glydel Mercado, and Maricar de Mesa.