GILAS Pilipinas has renewed its nearly decade-old partnership with Filipino food brand Max's Restaurant ahead of the 2023 Fiba Basketball World Cup.
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The Puso To The Max campaign, which was previously used in Gilas' 2013 Fiba Asia Championship and 2014 Fiba World Cup stints, also carries a social mission to significantly contribute to the Filipino youths' continued involvement and participation in sports.
Present in the media launch at Max's Scout Tuazon Ruby Hall on Tuesday, August 22, are representatives from Samahang Basketbol ng Pilipinas (SBP), Max's Group officials and employees, and official World Cup broadcaster Cignal and TV5 executives.
"We are delighted to find an ally in Max's Restaurant, sharing the same goals of
supporting Filipinos to put their best foot forward in entering sports," Gilas team manager Butch Antonio says.
This is echoed by Gilas' newest partners in its upcoming home World Cup journey.
Max's Group's Paolo Salud says, "By being a partner of the national team, we hope to inspire and put future athletes in the spotlight, bringing them closer to the game through meaningful dining experiences."
Max's Kitchen, Inc. Marketing Director Michael Dumaual adds, "Filipinos' love for basketball is undeniable. Considered the most popular sport in the
Philippines, you can find Filipino adults or young ones playing the game
everywhere—from makeshift full courts or half courts in different barangays, schools,
sports centers, and local and international scenes."
Fans may avail of Max's Gilas Pilipinas Best Plate (PHP499), Mythical Five Set Meal (PHP2,199), and exclusive Gilas caps (PHP249), in which P100 of every purchase will be given to aid renovation efforts of three local basketball courts through the SBP.