Cosmetic brand Avon took media guests on a short tour of its "laboratory of beauty discoveries" to present the newest products.
In the "Breakthrough Event" held yesterday, January 21, at The Peninsula Hotel in Makati City, Avon also introduced two new celebrity endorsers who will carry their new fragrances called Just Play for Her and for Him—Nikki Gil and Luis Manzano.
First, the media guests were given a quick look at Avon's facility in New York, where the newest addition to Avon's ANEW skin care products is made. Anew Clinical Retexturizing Peel aims to peel away lines and imperfections without the need for a doctor's appointment.
Next, the event's host, Angel Aquino, led the members of the media to the first laboratory called "playground for girls," where Avon showcased its complete line of makeup products.
Also present was celebrity endorser Angel Locsin to show Avon's featured look for summer, which is about nature, according to makeup artist Lala Flores. (click here to see video of makeup session with Angel and Lala )
In this session, Lala showed the audience what a woman could do with Avon's wide selection of make-up cosmetics. By experimenting with green palette of eye shadow, the makeup expert demonstrated how to experiment with three colors to do a day look and an evening look for summer.
Lala matched the eye shadow with Avon's newest creation, Ultra Moisture Rich 24k Gold lipstick (available in May 2009), for the metallic look that will be "in" this summer. According to Lala, "This summer, the look will be all about the indulgence and shimmer of gold. It's all about radiant beauty."
At the last breakthrough stop, Avon prepared a laboratory setup to introduce the two new fragrances of Avon. With Luis and Nikki acting as scientists, Avon explained the anatomy of Just Play For Him and For Her perfumes.
According to Barbs Aguirre, Avon's Southeast Asia Cluster Category Head for Fragrance, the two new endorsers were chosen to represent the fun-loving spirit of the younger generation.
With these new products, Avon continues its thrust "to make Filipinas look beautiful." The "company for women" also promises "to continuously come up with makeup products that are fashionable and stylish, and provide them with their value for money."