Zelle,
the group behind the radio smash-hit single "Sabihin," will be launching their
much-anticipated follow-up video Akala Mo Lang at Eastwood City,
Libis, on January 25, 2008.
The single/video "Akala Mo Lang"
directed by their manager, Myke Sarthou, will premiere at the Eastwood Central Plaza
in Eastwood City, Libis, on January 25 (Friday) at 9:00 in the evening.
"Akala Mo Lang" is just one of the 11 original
compositions taken from their debut album Search for Warmth produced by
Talentfolio/Upperhand Entertainment and exclusively distributed by Sony BMG Music Entertainment. The song was composed by
the band's lead vocalist Jeazell Grutas. Akala Mo Lang tells the story of two
people whose relationship is uncertain, with the guy assuming the girl feels
the same way for him.
In the video, Jeazell proudly wears the creation
of talented young fashion designer, Veejay Floresca, who's known in the fashion
industry for dressing top models and celebrities. Floresca's works are often
featured in glossy fashion magazines.
According to the director and Zelle's manager,
Myke Sarthou (who also directed the band's first video, Sabihin), he wanted
to give the video a different dimension to the song—to interpret the material
quite differently from what others would perceive the song to be about—aside from
giving it a black-and-white treatment and by giving its story line a twist.
He added that the video took less than a day to shoot
but it took so much time deciding what to do for the shoot. Several concepts
were changed and even the location had to be changed a day before the shoot.
"This is a very difficult video to make,
not technically but creatively. Mahirap gumawa ng black-and-white video since
there are fewer elements to work with especially in composition. The band is a
great team to work with. They get instructions very easily. What's nice about
our working relationship with the band is that I've been working with them for
some time now, and that all of us are committed to making a good product all
the time," reveals Myke.
Akala Mo Lang: The Video Launch will
take place at Eastwood City, Libis, Quezon City, on January 25 (9 pm).
For more information on Zelle's schedules and
activities, visit their official website at www.zelletheband.com.ph or
http://zelletheband.multiply.com