The Philippine TV landscape was busy with changes for the period of May 24-30, 2014. New shows and schedule shuffles made a dent in the ratings, according to the latest ratings data from AGB Nielsen Philippines from Mega Manila households for the given period.
GMA-7 introduced Niño on May 26, as a replacement for Marian Rivera’s Carmela. The religion-themed drama series debuted with 21.2%, making it the fifth most-watched show on primetime.
In contrast, ABS-CBN's Dyesebel, Niño's rival show, earned 24.4%, making it the second most-watched primetime show on the same date.
GMA-7 has launched a new Korean series titled Return of the Wife, which now airs on weekday mornings. Return of the Wife is part of the so-called “wife trilogy,” which includes the hit drama series Temptation of Wife, shown on the Kapuso station in 2011.
(GMA-7 made a Temptation of Wife remake in 2013 starring Marian Rivera, Dennis Trillo, Rafel Rossell and Glaiza de Castro.)
Return of the Wife earns low ratings when compared to what Temptation of Wife used to get. The latter had an afternoon timeslot.
ABS-CBN also premiered a new Korean series: The Heirs, which stars Korean superstar Lee Min-Ho. The well-hyped series earned 12.3% on its May 26 premiere, making it the most-watched afternoon drama series on that day.
In response, GMA-7 returned its hit series Jewel in the Palace on air, airing it against The Heirs. This gamble seems to be working; Jewel in the Palace earned higher ratings than The Heirs on May 29 and 30.
GMA-7 followed ABS-CBN's lead of airing public service programs in the afternoon with Alisto! (Mondays), Tunay na Buhay (Tuesday), Power House (Wednesday), Reporter's Notebook (Thursday) and Love Hotline (Friday).
Only four shows were able to beat their counterparts; Power House lost to ABS-CBN's My Puhunan.
ABS-CBN's The Voice Kids premiered on May 24 to a large viwership. Its first episode earned 25% rating, making it the most-watched show on Saturday. The reality talent search was able to beat GMA-7’s Vampire Ang Daddy Ko, which registered 16%.
The Voice Kids
’ second episode on Sunday, May 25, earned an impressive 27.9%, which topped the ratings chart on that day. It was able to beat Kapuso Mo, Jessica Soho,
which registered 22.4%.
Lastly, Rhodora X ended on May 30. The drama series starring Jennylyn Mercado earned high ratings for GMA-7 last March, at times even topping the primetime ratings chart. Its final episode, however, only managed to land on eighth place with 18.9%, against Angel Locsin’s top-rating The Legal Wife that registered 25.5%.
Here is the comparative Rating Performance of GMA-7, ABS-CBN and TV5 programs from May 24 to 30, 2014, derived from AGB Nielsen Philippines from Mega Manila households:
May 24, 2014 (Saturday)