For some time now, ABS-CBN has been showing the X Factor logo after airing its TV shows.
Some viewers might have thought that it refers to The X Factor USA, which is currently being aired on Studio 23.
However, a new teaser indicates that The X Factor actually refers to the Philippine edition of the reality talent search conceptualized by former American Idol judge Simon Cowell.
The teaser flashes photos of known Kapamilya singers and accompanied with their respective tags: Martin Nievera (Concert King Factor), Gary Valenciano (Pure Energy Factor), Zsa Zsa Padilla (Divine Diva Factor), Sarah Geronimo (Pop Princess Factor), Yeng Constantino (Pop Rock Princess Factor), Jovit Baldivino (Rock Prince Factor), Piolo Pascual (Singing Heartthrob Factor), and Sharon Cuneta (Mega Factor).
The teaser ends by asking: "Anong meron sila na wala sa iba? Lahat sila may X Factor. Nasa Pilipinas na!"
According to a source from ABS-CBN, the Kapamilya Network has already acquired the rights of the talent search. However, the identities of the host and mentor-judges have yet to be confirmed.
Auditions are scheduled to start this month.