PRESS STATEMENT FROM ABS-CBN:

"Filipinos definitely have the best Christmas celebration in the world and Kapamilya personalities spead the yuletide cheers Pinoy style via the network's Christmas Station ID to be launched this Thursday (November 10) after TV Patrol.

"From Cebu's lechon, bibingka't puto bumbong, misa de gallo and the parol, the ABS-CBN Christmas SID carries the best Pinoy Christmas traditions and goes beyond celebrations in Luzon, the Visayas, and Mindanao as it travels and gets a glimpse of how Filipinos celebrate Christmas in the United States, London in Europe, in the Middle East or even in neighboring Tokyo, Japan.

"Piolo Pascual comforts a kababayan at the Shibuya Crossing in Tokyo, Japan. John Lloyd Cruz, Coco Martin, Kathryn Bernardo and Julia Montes surprise a Pinoy family in Los Angeles, California. World champion Jed Madela, first Star Power Female Pop Superstar Angeline Quinto, and Pilipinas Got Talent Season 2 Champion Marcelito Pomoy serenade the Filipino community in L.A.

"The theme song 'Da Best Ang Pasko ng Pilipino' was written by Creative Communications Management head Robert Labayen, while the music composed and produced by Jimmy Antiporda for Star Records. It was performed by 11-year old Filipino-Canadian You Tube sensation Maria Aragon, together with the University of the Philippines Concert Chorus, and joined by more than a hundred Kapamilya stars from ABS-CBN Entertainment, News and Current Affairs, Regional Network Group TV personalities, ANC and DZMM anchors; and Tambayan 101.9 DJs as well as Kapamilyas from The Filipino Community worldwide.

"This highly anticipated SID launch, which will also premiere simultaneously with ABS-CBN on Studio 23, Hero TV, Lifestyle Network, Velvet, Cinema One, DZMM TeleRadyo, ANC, Myx, Balls, and even abroad via The Filipino Channel, kicks off ABS-CBN Christmas campaign for 2011, which also includes parol selling, Kapamilya Simbang Gabi, text promo, and interactive online games.

"Get to light your homes with the 2011 ABS-CBN Parol sold for P3,010 at the ABS-CBN Store ot The Loop, ELJCC Bldg. Parols may also be ordered online via http://abscbnstore.multiply.com. Proceeds from the sale of these parols will go to ABS-CBN Foundation.

"Also, Kapamilyas can hear Mass on television with the Kapamilya Simbang Gabi airing at 3 AM from December 16 to December 24.

"This year's Christmas celebration will be simultaneously launched internally by ABS-CBN executives and employees via the ceremonial unveiling of a 12-feet tall photo mosaic inside the ABS-CBCN compound featuring the best Christmas photos submitted by its hardworking Kapamilyas. 

"The 2011 ABS-CBN Christmas SID was created by ABS-CBN Creative Communications Management headed by Robert Labayen, Johnny de los Santos, Ira Zabat and Patrick De Leon, together with ABS-CBN Marketing, ABS-CBN Global The Filipino Channel of North America and Japan.

"The SID was conceptualized by creative team members Edsel Misenas, Lloyd Corpuz, Peewee Gonzales, Paolo Ramos, Oliver Paler.  Production team members are Danie Sedilla-Cruz, Kathrina Sanchez, Edsel Misenas, Dang Baldonado, Christina Barbin, Cidge Laxamana, Carla Payongayong, Christian Faustino, Mark Bravo. It is directed by Paolo Ramos.

"Other members are Peewee Gonzales, Assistant Director; Patricia Daza, Head for Artist Relations; Jimmy Porca, Project Coordinator; Jun Aves, Cinematographer; Oliver Paler, Post-Production Head; John-D Lazatin, Pia Lopezbanos-Carrion, Jeremiah Ysip, Javier Anaya, Enrique Olives, Jay Gagarin, TFC Production Team; Ikit Garcia, Pat Villafuerte, Marife Perez, RNG Coordinators; Rap Dela Rea, Editor; Sam Esquillon, Production Designer; Aileen Gooco, Photographer; Me-Ann Rejano, Talent Caster; Marvin Bragas, Location Manager."

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