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Mara Clara, 100 Days to Heaven, and Mutya emerge as most watched shows in 2011 nationwide, based on Kantar Media data
posted on January 4, 2012  STATS: 630 Views | 29 Comments
Based on Kantar Media data, the most watched programs nationwide in 2011 were (from top frame) Mara Clara, 100 Days to Heaven, and Mutya.

PRESS STATEMENT FROM ABS-CBN:

"ABS-CBN Corporation ended 2011 as the TV network with the most number of Filipino households watching its programs, especially on primetime when viewing levels peak.

"Based on Kantar Media data for full year 2011, ABS-CBN obtained a 42 percent national audience share for primetime (6PM onwards) when advertisers make most of its placements, or 12 points higher than GMA-7's 30 percent.

"For the month December 2011 alone, ABS-CBN reigned supreme on primetime TV with a 42 percent of Philippine households watching Kapamilya programs vs. GMA-7's 31 percent.  ABS-CBN continued its winning streak in Metro Manila TV ratings with an average audience share of 36 percent and overtook GMA's 34 percent.

"ABS-CBN drama, news, and talent reality programs dominated 2011's top 30 programs (excluding TV specials) with 21 Kapamilya programs and even secured the top 16 slots.

"Filipinos preferred watching ABS-CBN drama series as nine of its shows made it to the top 10 most-watched programs in 2011.  "Mara Clara" (33.4%) topped all programs last year, followed by "100 Days to Heaven" (32.6%), "Mutya" (32.4%), "Minsan Lang Kita Iibigin" (29.4%), "Ikaw ay Pag-ibig" (29.2%), "Budoy" (28.8%), "Maalaala Mo Kaya" (28.2%), "Noah" (28%), "Guns and Roses" (27%).

"TV Patrol," the only TV newscast to make it to 2011's top 10 programs, remained as the country's number one TV newscast with an average TV rating of 27.2 percent.  Its competitor "24 Oras" was far behind at 24th spot with only 19.5% of Filipino households watching it last year.

"Pilipinas Got Talent" was the highest rating talent reality-search at 11th spot with an average TV rating of 26.8 percent, while "Rated K" topped all public affairs programs at 14th place with an average TV rating of 23.8 percent.

"ABS-CBN's "Toda Max" (20.8%) led all TV sitcoms, while "Goin' Bulilit" (20.7%) beat all other gag shows in 2011.

"Overall, ABS-CBN enjoyed an audience share of 36 percent in 2011 vs. GMA-7's 35 percent and TV5's 13 percent.

"ABS-CBN registered a net income of P2.2 billion in the first nine months of 2011, while news media reported that GMA Network earned P1.58 billion net income in the same period.

"Kantar Media has 22 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services. Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, Adformatix, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, and Wellmade Manufacturing Corporation. They also include pan-regional networks likes CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, and Sony Pictures Television International.

"ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court contrary to claims by GMA-7, which is not a party to the case, that it has been resolved."

Ed's Note: When content falls under "Press Statement," this means that the material is fully and directly from the company itself. The use of open-and-close quotation marks to envelope the entire text shows as much. This also means that PEP is not the author of the statement being read. PEP is simply providing the information for readers who may be interested.

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29 Comments

  • 29  n9sapphire

    01/15/2012 | 06:31 AM
    I thought ok na sila sa pantasya hahah
    Reply |  1 Replies
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  • 28  Paradigm

    01/09/2012 | 04:16 PM
    GMA - Gustong Maging Abs-cbn. GME - Gozon Magic Eng-eng. Ayun gusto raw ni Gozon magdrama like ABS. kasi naman lugi sa kakamagic. Pero kahit anong gawin Bano parin ang mga nagkalat na starlet sa GME. Upgrade naman mga talents nyo hindi pwedeng pagsabihan nalang ng bano habangbuhay.. walang ka-challenge challenge para sa ABS. Kaya napag-iwanan na kayo sa TB-Payb. Inamin na nga ni Gozon na mababa kita at nagpapagising nalang daw siya kay MVP kung meron ng exact pucho-puchoong prize. Gmewww!
    Reply |  1 Replies
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  • 27  gossip90

    01/09/2012 | 02:17 PM
    amazing talaga ang guts ng GMA to claim na number 1 sila eh 80 percent ng artista nila aside of course sa mga galing sa abs eh d kilala ng madlang pipol.. kundi pa nilagyan ng name tag eh mapagkakamalang one of the dancers lang or guest sa audience.ahahahaha..
    Reply |  1 Replies
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  • 26  gossip90

    01/09/2012 | 02:08 PM
    hai naku exclusibo sa presinto ka na magpaliwanag
    Reply |  1 Replies
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  • 25  Kapuson

    01/09/2012 | 01:50 PM
    TRULY no. 1 and still undisputed despite the claims of second rated tv networks like kapucho... hahahaha...sa kangkungan nalang kayo mamulot ng ratings at mga sarili n lang nyo ang kumbinsihing kayo ang no.1 .... wahahaha
    Reply |  1 Replies
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  • 24  exclusibo

    01/09/2012 | 01:03 PM
    Fake ratings na lang ang sandalan ng ABS. Todo todo cost cutting para lang masabing may netincome. Akala ko ba sikat na sikat ang bida ng Mara Clara bakit super mega flop ang WBH.
    Reply |  1 Replies
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  • 23  saudiarabia11

    01/06/2012 | 09:20 PM
    10 paanong sasabihin ng ABS na no. 1 sila hindi NGA !!!!KAYA WALA SILANG MASABI NA NO. 1... HAYUN nga umamin si mr lopez NA talo SILA NG gma... TAPOS KAYO HINDI NYO MATANGGAP!!!
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  • 22  saudiarabia11

    01/06/2012 | 09:16 PM
    13 ang pinaguusapan kasi dito sa TV hindi sa kung saan saan EK EK mo!!!
    Reply |  1 Replies
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  • 21  saudiarabia11

    01/06/2012 | 09:14 PM
    13 aaaat saan ba TUNAY na no. 1 ang ABS..... ahhhhhhh sa UTANG!!!!
    Reply |  1 Replies
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  • 20  kalahatingtao

    01/06/2012 | 07:42 PM
    Tama ka jed...nakakaloka nga mga panatiko ng gma sa claims nila na palugi daw ang abs...eh halos ng artista ng abs nagegenerate ng money this year from tv to movies to endorsement to concerts to music...eh sa gma kahit c primetime queen nila flop ang pelikula halos mga endorsement nya pinalitan xa...c kris na bagong endorser ng san marino...d nga nila kayang tapatan ang amaya sa teleserye ni kim or gerald sa mga bata lng tinapat tapos kung magyabang panalo sa ratings na tinaob din ng isang bata...hayayay
    Reply |  1 Replies
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  • 19  my_sayad

    01/06/2012 | 06:58 PM
    kantar, really ha?
    Reply |  1 Replies
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  • 18  percom

    01/06/2012 | 06:29 PM
    who cares about the rating? i never even watch gma shows at all, i mean, not a single gma show in any given day of year 2011! i dont care about network war, i just watch what i want and unfortunately, i don't like gma shows. that leads me to thinking if there is any solid kapuso who did not watch even a single show of abs? i bet no one! im a cable subscriber and watch mostly foreign channels but always switch to abs during evening primetime.
    Reply |  1 Replies
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  • 17  GreenPepper27

    01/06/2012 | 05:31 PM
    Number 13....tumpak lahat!
    Reply |  1 Replies
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  • 16  capisceniente

    01/06/2012 | 05:30 PM
    Congrats, mga Kapamilya! Basta ABS-CBN, PANALO!
    Reply |  1 Replies
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  • 15  KAPAMILYAforeverdaw

    01/06/2012 | 05:06 PM
    nagkalat na naman ang mga misguided na alipores ng kabila. di na ako magtataka kung di sila naniniwala sa Kantar,eh ikaw ba pakainin ng puro de lata at noodles,natural walang sustansiya yun noh! NEGA sardines at NOODLES with ampalaya lang katapat! nyahahaha
    Reply |  1 Replies
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  • 14  krung05

    01/06/2012 | 04:16 PM
    oo nga san ba number 1 ang gma? lol
    Reply |  1 Replies
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  • 13  jed_raz8

    01/06/2012 | 01:11 PM
    11 marafyah3 - ang tanong nga po eh e2... san nga po b number1 ng gma? dba sa AGB ratings lng nman? san pa? wala n dba? e2 p ang tnung ko sau... kung tlgang number 1 kuno ang gma eh bkit halos puro Kapamilya stars ang endorsers at malimit mkita sa TVC.. cno bang kapupu ngaun ang may TVC? c Vic Sotto? n Kapamilya Kapatid at Kapuso din? cno pba? sa mga stars nyo cno pa? eh ung number 1 primetime kuno nyo eh wla n nga tvc ngaun eh? tlga bang nagtitiwala ang advertisers sa AGB ratings? eh bkit kya wla nga halos artista ang gma sa mga tvc... e2 pa... anong kanta b ang sumikat n OPM ni2ng 2011? dba record artist ng ABS sa gma cnu? wla dba? e2 pa... ilan b ang award ng kapuso personalities at show sa Anak TV? compared sa ABS? dba tinambakan ng ABS ang show at stars nyo? actually marami pa.. kso wag n lng maxado ng mahab yan kya lng di mo nman kya sagutin kc wlang laman ang ulo mo kundi hangin..
    Reply |  1 Replies
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  • 12  shingaling20

    01/06/2012 | 12:57 PM
    3 exclusibo January 6, 2012 07:00 AM Peke ang ratings na ito. Na dismiss na kasi ang kaso ng ABS ayon mismo sa court documents. Sabi sabi na lang ng ABS para may palusot na walang kwenta ang Kantar at gawa gawa lang ito. ------------------------ pending pa nga, meaning di pa final ang kulit
    Reply |  1 Replies
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  • 11  marafyah3

    01/06/2012 | 11:55 AM
    Bitter k teh jed dahil BALI-BALIKTARIN mo man at magsulat ng kung ano anong excuses, hindi mabubura n UMANGAT ang GMA7 at naging PANALO at numero UNO s TV RATING. Pa-humble effect p kuno reason mo s ISTASYON mo, DI LANG KASI NILA KAYANG MA-COUNTER ATTACK ang CLAIM ng GMA7 dahil TALUNAN talga ang ABS-CBN s TV rating NGAYON. ABS-CBN p magpapatalo s PRAISE RELEASE, last year puro counter attack nila n sila NO.1 TAKE NOTE no.1 sila NUON, yun nga lang this year, CURRENTLY TALO kaya WALANG COUNTER-ATTACK ang ABS-CBN n sila ang no.1 hahahaha
    Reply |  1 Replies
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  • 10  jed_raz8

    01/06/2012 | 11:10 AM
    9 marafyah3 - oo nga nman kau n ang double number 1... cge na panalo n kau? pero san nga ba kau number 1? atlease ang ABS ndi swapang sa pgiging number 1 at nanatiling humble... biruin mo sa halip n sabihin nilang number 1 sila eh most watched and cnbe. unlike dun sa GMA ng claim ng claim ng number 1 pero anu result? nkikita b ang pagiging nimber 1? san? cnu nkakakilala ng mga artista nila? un bang pagiging number 1 nila eh nacoconvert sa ibang factors? o bka sa AGB ratings lng? atleaset e2ng cnsbe nyong fake ratings n Kantar eh may resulta nman... cno ba ang mga endorsers ngaun? nsa kapuso b? hahaha.. dba un cnsbe nyong sikat kuno eh ayun naglaho n sa mga commercials? bkit nga ba? pkisagot..
    Reply |  1 Replies
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