"Para bumili pa tayo ng mga produkto kahit na
may krisis, kailangan mo na may mag-push pa sa 'yo na someone familiar or
someone quite credible sa paningin mo.
Sino ito? Hindi ito mga
politicians. Very rare lang silang
maging successful na product endorser.
So ang successful endorsers ay 'yong galing sa showbiz," explains
Professor Rolando Tolentino about celebrities being effective endorsers.
"YES!" lists down the Top 20 Celebrity Endorsers
Tuesday, September 23, 2008
09:45 PM
Rating
Aside from her "masa" image, Marian also thinks that her viewers trust her as an endorser. In an interview with PEP, the young actress said, "Siguro masaya doon sa mga nagtitiwala sa akin sa mga commercials. Kasi dumadami talaga ang [endorsement ko]. 'Tapos ang nakakatuwa, lahat ng ine-endorso kong product, lahat sila nagre-renew ng contract—ang PLDT, ang Sunsilk..."
These are just five of the celebrities who are included in the first half of "2008 YES! List of the Top 20 Endorsers." And the details that we give here are just a tasty spoonful.
Who else made it? How did YES! rank them? Grab a copy of the October 2008 issue, with Dawn Zulueta on the main cover, in magazine stands and bookstores.
- Piolo Pascual gets "indirect" birthday greeting from KC Concepcion; says he will not stay single forever
- Piolo Pascual to attend son's graduation in the United States
- Piolo Pascual opens exhibit of his travel photos and paintings by a foundation scholar; keeps mum on breakup with KC Concepcion
- Mark Bautista on being dragged into Piolo-KC breakup: "Ganun talaga dito, lalo na sa showbiz, kailangan i-embrace mo na lang yung mga ganung bagay."
- Piolo Pascual's transfer rumors resurface after KC Concepcion's admission of their breakup
Get showbiz news anytime, anywhere on your mobile! Just key in PEP ON and send to 4627. Available to all Sun, Globe, and Smart subscribers.
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Society Watch
Divine Lee supports gender equality and gay rights.
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Weddings
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The bride and groom shed tears while reciting their vows.
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Extra Extra
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