Bench fashion show raises scream meter in SM Mall of Asia
Photography: Melo Balingit
Updated: 10/31/2009
Views: 426508
Last October 25, more than 20 celebrities walked the runway to showcase the Spring/ Summer 2010 collection of Ben Chan's clothing brands.

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Leading the models is Lucy Torres-Gomez, who used to be an endorser of herBench before Ben Chan asked her to launch another women's clothing brand, Kashieca, with host-actress Kris Aquino.
Photography: Melo Balingit
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Wilma Doesnt proves that black is beautiful!
Photography: Melo Balingit
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As hosts and ramp models, Lucy and Wilma make an interesting combi!
The two are currently together in the QTV lifestyle show, Sweet Life.
Photography: Melo Balingit
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The minute fans recognize that the guy emerging on stage is Dingdong Dantes, the mall vibrates with shrieks and cheers!
Photography: Melo Balingit
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He's one of those few guys who can pull off a coat accentuated with crochet patterns.
Photography: Melo Balingit
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Angelica Panganiban in a "think green, go nationalistic" outfit.
Photography: Melo Balingit
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Ejay Falcon, one of the leading men in Katorse, spices up his casual attire with a checkered scarf and a fedora.
Photography: Melo Balingit
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Another Katorse leading man, Enchong Dee, clad in a typical yuppy attire.
Photography: Melo Balingit
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One of the latest additions to the roster of Bench models, Rosalinda star Carla Abellana.
Photography: Melo Balingit
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Kris Bernal walks the ramp with lotsa charm!
Her part is one of the most applauded.
Photography: Melo Balingit
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Arthur Solinap does his modeling stint with great ease.
Photography: Melo Balingit
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People are mildly surprised on seeing Rafael Rosell, who
noticeably put on an extra weight.
Photography: Melo Balingit
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Jon Avila, even with his shirt on, is a head turner.
Remember his EDSA billboard for BenchBody that was put up before he entered the Bahay ni
Kuya?
Photography: Melo Balingit
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Coco Martin also earns thunderous applause from the audience.
His role in the popular series Tayong Dalawa definitely
increased his fan base.
Photography: Melo Balingit
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Jake Cuenca enters, giving the fans a salute, which was one
of the trademarks of his recently-concluded soap in ABS-CBN...
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...and when Jake's screen brother, Gerald Anderson, appears on
stage, the Tayong Dalawa mania is revived!
Photography: Melo Balingit
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Kim Chiu, the love interest of Gerald and Jake in the
series, also elicits loud cheers from the mall goers.
Photography: Melo Balingit
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Of course, the fashion show will not be complete without
Richard Gomez, the man who made Bench a household name.
Photography: Melo Balingit
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This signals the beginning of a "hot" segment!
Photography: Melo Balingit
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Luke Jickain, a "suki" of the ramp, shows off his
bod.
Photography: Melo Balingit
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But it's Aljur Abrenica, living up to his ultimate hunk image, who makes
the day for the fans!
"I love you, Papa Aljur," screams a group of ladies.
Photography: Melo Balingit
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JC De Vera also joins the throng of shirtless guys with a
well-toned body to flaunt.
Photography: Melo Balingit
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Jake Cuenca is also swoon-worthy without his shirt.
Photography: Melo Balingit
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The royal family of Bench—Richard and Lucy with their daughter Juliana.
Photography: Melo Balingit
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Bench launches its statement shirts, which feature stuff that are distinctly Pinoy.
Tessa Prieto-Valdes's shirt reads, "I love the TERNO."
Photography: Melo Balingit
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Elizabeth Ramsay provides the comic relief with her antics.
She wears a shirt that says, "I love OPM."
Photography: Melo Balingit
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Katorse actor Xian Lim says, "I love Lechon."
His boy-next-door appeal also receives a thumbs-up from the spectators.
Photography: Melo Balingit
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Andrei Yllana is the youngest male model that night.
Right behind him is his Tito Ryan Rllana.
In the V.I.P. area are his proud parents, Jomari Yllana and Aiko Melendez, who arrives with her boyfriend Patrick Meneses.
Photography: Melo Balingit
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Gerald Anderson returns in a muscle shirt.
Photography: Melo Balingit
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Kim goes ruggedly trendy with her "I love Rizal" baby tee.
Photography: Melo Balingit
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Dingdong is the last to walk the ramp.
Photography: Melo Balingit
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Before the end of the show, Dingdong and Richard facilitate the turnover of a symbolical check to Philippine National Red Cross.
Photography: Melo Balingit
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Lucy Torres-Gomez receives the one-million peso donation of Ben Chan's clothing empire to fund the typhoon-related efforts of Philippine National Red Cross.
Photography: Melo Balingit
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Diether Ocampo (2nd from right) is spotted beside Ben Chan (in black).
Photography: Melo Balingit
