Before Jericho Rosales became Eat Bulaga's Mr. Pogi in 1996, the singer-actor was a fish vendor at Concepcion Market in Marikina.

The award-winning artist said he would never forget this. In fact, he gladly related his story to the media who attended the fastfood chain's event.

To show what he was doing to earn money when he was younger, Echo took the invited media to Farmer's Market in Cubao, Quezon City, where he used to get fish that he would sell in Marikina.

In this photo, the 31-year-old actor demonstrated how to clean bangus by scaling.

Jericho's advice to men: "One way to get to a woman's heart is to know how to clean a fish." Here he was showing how to properly extract the inedible organs of a milkfish.

The second celebrity to join the tour was 2009 CNN Hero of the Year Efren Peñaflorida.

On the way to the place where the donation of books and school supplies would be made, the famous pushcart educator related how the Dynamic Team Company (DTC) started their mission to educate the street children in Cavite.

The media got first-hand experience of how Efren and his teammates in DTC bring education to the less fortunate kids. 

Five push carts were prepared for kid-beneficiaries in Quezon City.

Former Pinoy Big Brother teen big winner Kim Chiu was also chosen as one of the brand's ambassadors of success.

She said she would always treasure whatever fame she has now and share it with her loved ones.