After capturing hearts in ABS-CBN's recently-concluded primetime soap My Binondo Girl, Xian Lim's face is here to stay on television—and now even on print advertisements and billboards along main avenues.

At the launch of Globe Telecom's new offer at noon today, March 23, at Mario's restaurant on Tomas Morato, Quezon City, Xian was announced as the new face of the company.

After playing the winsome Andy Wu, Kim Chiu's love pair in My Binondo Girl, Xian's face is becoming more visible through commercials; more recently in television advertisements for a shampoo brand and a popular fast food chain.  

"Sobrang saya ko na they gave me the trust. And I'm really happy that the day's finally here, nandito tayo sa launch.

"Excited ako. That's all I can say," tells a fresh-looking Xian at the said press conference today.

As the telecommunications company's latest promo offers the unlimited access to social networking sites Facebook and Twitter through Internet-capable cell phones, inquiries on how Twitter bashing against celebrities has gotten out of hand, were hurled at Xian.

The 22-year-old actor, who keeps a Facebook and Twitter account, expressed how he has not been spared from receiving positive and negative feedback.

Xian states, "Sa mga negative comments about me, I don't really pay attention that much...

"For me, babasahin ko siya... it's just good room for improvement din, e. 'Pag in-analyze ng konti: 'Bakit kaya nila sinasabi yun?'"

The actor says he receives criticism about his acting.

"Sa akin naman po, kasi mga nababasa ko lang po is parang minsan... hindi nila nagustuhan yung eksena, nagrereklamo sila bakit daw ganyan-ganyan... Yun lang po yun.

"Pero hindi pa naman ako nakaka-experience ng sobra-sobrang pag-atake sa akin. Pero... I'd know how to handle it."

Xian focuses mostly on the good comments.

"Lahat po kasing [ng] binabasa ko [ay] yung mga magaganda, e.

"'Pag nakikita ko yung [mga comment na,] 'Ay, parang hindi masyado pumatak yung luha niya dun!' yung mga ganun, e, di next time talagang papapatakin ko na yung [luha ko] nang todo-todo!"