Caught In The Act director Perry Escaño cries foul over cinema operators prioritizing Hollywood films over Filipino movies

by Ruel J. Mendoza
Dec 10, 2021
Perry Escano, Caught In The Act
"It is so heartbreaking to know how badly cinema operators treat independent film productions in the Philippines... We thought we can get more cinemas for our 'Caught in the Act' movie since it is the first Filipino film to be released during the pandemic... But no, they even demanded more percentage in shares," says Caught In The Act director Perry Escaño in his Facebook post dated December 9.
PHOTO/S: Perry Escano YouTube

"The all-business mindset of cinema operators is killing the industry."

Ito ang hinaing ng direktor ng pelikulang Caught In The Act na si Perry Escaño.

Naglabas ng saloobin si Direk Perry sa social media dahil sa diumano'y hindi magandang treatment mula sa cinema operators.

Naka-schedule na ipalabas sa December 15 ang Caught In The Act na pinagbibidahan ng GenZ stars na sina Joaquin Domagoso, Andi Abaya, Josh Lichtenberg, Bamboo B., at Jhassy Cruz Busran.

Pero napag-alaman ni Direk Perry na kakaunti lang ang sinehan na ibinigay para sa kanilang pelikula.

Mas ginawang priority umano ng cinema operators ang i-book sa maraming sinehan ang big-budgeted Hollywood films tulad ng James Bond movie na No Time To Die na pinagbibidahan ni Daniel Craig.

Magsasalpukan ang Caught in The Act at No Time To Die sa takilya dahil sabay ang playdate nito.

Buong akala ni Direk Perry—dahil almost two years na nagsara ang mga sinehan at walang na-produce na local films dahil sa pandemya—makakakuha ng suporta mula sa cinema operators ang independent film producers tulad nila sa muling pagbubukas ng mga sinehan.

Ito na raw sana ang oportunidad na makatulong sa maraming film industry workers na matagal nawalan ng trabaho nang magkaroon ng pandemya.

Hinaing ng direktor, kung ganito ang trato ng cinema operators sa tulad nilang independent producers, marami ang patuloy na mawawalan ng trabaho sa local film industry.

Mensahe ni Direk Perry sa kanyang Facebook noong December 9:

"It is so heartbreaking to know how badly cinema operators treat independent film productions in the Philippines.

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"It's the same story prepandemic, nothing has changed. They don't seem to care about local films. Where is your support to Filipino films and film workers during the pandemic?

"Cinema operators still prioritize Hollywood films. We thought we can get more cinemas for our 'Caught in the Act' movie since it is the first Filipino film to be released during the pandemic, or almost after two years of absence on the big screen and while there are still only a few Hollywood films released.

"But no, they even demanded more percentage in shares. Is this the way you help us after we've suffered during the pandemic?"

ON LACK OF GOVERNMENT SUPPORT

Ilang linggo pa lang mula nang magbukas ulit ang mga sinehan matapos ang isang taon at siyam na buwang tigil-operasyon dala ng pandemya.

Ang industriya ng film workes ay kabilang sa mga pinakanaapektuhan ng kawalan ng trabaho.

Kaya hindi maiwasang kuwestiyunin ni Direk Perry kung bakit hindi tumutulong ang gobyerno na gawan ng paraan ang kinahaharap na sitwasyon ng film workers.

Ultimo ang programang magbigay ng libreng cinema tickets sa senior citizens ay hindi naman daw local government units ang nagbabayad.

"The truth is that LGUs don't remit to local producers. They charge the free entrance given to senior citizens to producers.

"These government officials just want to make pa-pogi to the public and give all the burden to producers," saad ng direktor.

Patuloy niya: "Where are you now when we need you the most? Film organizations and government agency leaders, who will defend film workers?

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"We have the same problems. We haven't fixed this up to now. We tried to discuss these problems in different film fora but I guess no one really cares."

Paano raw palalakasin ang pagtangkilik sa Pinoy movies kung hindi nabibigyan ng equal opportunity na maipalabas sa mga sinehan.

"This is not the way to encourage local directors and producers to create more movies.

"This is also not the way to educate the local movie audience, they need variety in their choices.

"This is also not the way to help industry workers, they need work to be able to put food on their families' tables, especially since a lot of them became unemployed during the pandemic."

DIREK PERRY ON DELAYED SHOWING OF SPIDER-MAN MOVIE

Isa pa sa ikinasasama ng loob ni Direk Perry ay sinisisi raw ng Pinoy moviegoers ang local films sa pag-urong ng showing ng bagong Spider-Man movie na Spider-Man: No Way Home na pinagbibidahan ni Tom Holland.

"Also to Filipino lovers of 'Spiderman,' why are you blaming Filipino films and filmmakers like me for the movie's delayed release?

"#CaughtInTheActMovie is scheduled on December 15, and this is the date given to us by the CEAP.

"Are foreign films more important than Filipino films, which helped employ a lot of Filipino film workers?"

Sa huli, umapela muli si Direk Perry sa cinema operators na sana ay bigyan ng mas maraming sinehan ang Caught In The Act.

"We appeal to them to give us more cinemas during our nationwide release.

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"More people are eager to go to movie houses to watch Filipino movies, especially during weekends.

"Do you think Hollywood films will help you in the future? Support our own films."

Gumamit din ang direktor ng hashtags na "#SupportFilipinoFilms" at "#SupportFilmWorkers."

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"It is so heartbreaking to know how badly cinema operators treat independent film productions in the Philippines... We thought we can get more cinemas for our 'Caught in the Act' movie since it is the first Filipino film to be released during the pandemic... But no, they even demanded more percentage in shares," says Caught In The Act director Perry Escaño in his Facebook post dated December 9.
PHOTO/S: Perry Escano YouTube
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