Malou Santos has been named as the chief operating officer (COO) of Star Creatives.
This is ABS-CBN's business segment that includes ABS-CBN Film Productions Inc., Star Records, and MOR 101.9.
The Kapamilya Network announced that the appointment will take effect on February 15, 2016.
As COO of Star Creatives, Malou is expected to "provide leadership, management, and vision to ensure that it continues to dominate the entertainment industry through its production of high-caliber films, primetime drama, and multi-platform Filipino music."
A release from ABS-CBN's corporate communications department also indicated that the executive is also tasked to strengthen Star Music, the music arm of ABS-CBN, through live events production, radio programming, and artist development and management.
Under Malou’s leadership, Star Cinema produced the Top 10 highest-grossing Filipino movies of all time. These include Beauty and the Bestie, the highest-grossing Filipino film in history and A Second Chance, the highest grossing non-Metro Manila Film Festival local film of all time.
During her term, Star Cinema also expanded its distribution system to reach not only local audiences but also Filipinos all over the world.
ABS-CBN management credits Malou to be a principal player behind the success of the long-running drama anthology Maalaala Mo Kaya and other primetime dramas such as Pangako Sa ’Yo, Forevermore, The Legal Wife, Princess and I, Lobo, Magkaribal, Maging Sino Ka Man, and Imortal, among others.
She is a recipient of the Communication Excellence in Organizations (CEO Excel) Award from the International Association of Business Communicators (IABC) Philippines in 2013. She was cited "for her masterful use of communication in the course of her remarkable work to fulfill Star Cinema’s mission, to share stories of inspiration and hope to all Filipinos."