Piolo Pascual asks Filipino viewers to avoid watching pirated copies of blockbuster hit movie Kita Kita.
The actor-movie producer posted his plea on his Instagram account to stop the piracy of Spring Film's latest movie starring Alessandra de Rossi and Empoy.
Piolo posted a quote card saying, “Mga kabayan! Mas masakit yung panonood sa pirated at illegal kesa sa eksena sa movie nating Kita Kita.
“Pakiusap mga kabayan, huwag po diyan! Mali po 'yan! #NoToPiracy.”
In the caption, the co-owner of Spring Films production outfit called out people who upload pirated copies of Kita Kita on the internet.
Piolo, who is an ambassador of the Optical Media Board, wrote on his post: “Para sa mga kabayan... mas masarap manuod ng pelikula na hindi kailangan makonsyensya dahil pagnanakaw ang tawag sa hindi pagbayad ng tama... mahalin ang sariling atin... pakiusap!?”
Kita Kita lead actress Alessandra de Rossi also joined the fight against piracy.
She shared a quote card indicating that people who have been engaging in movie piracy have already been reported to the authorities.
The actress also wrote in the caption: "Ganyan. Ganyan nga. Gets ko, pero pag mali, mali talaga. Para na rin sa nagupload ng two less lonely people ko. Burahin na sana lahat dahil hindi pa tapos yan. no to unauthorized sharing of the kyemelatek! Kita kita, kitang kita kita. Lagot ü"
Erickson Raymundo, Piolo's fellow co-producer, appealed to the public not to watch pirated copies of Kita Kita.
He posted a join statement by Viva Films and Spring Films, which he co-owns with Piolo and director Joyce Bernal.
On this post, he also wrote, “Naniniwala ako na madami pa din ang may mabuting kalooban, so pls stop piracy.
“At sa mga nag share, nakikiusap kami sa kabutihan ng inyong puso, pls delete it.
“Pinagpaguran, pinagisipan, at marangal na tinrabaho ang aming pelikula. Huwag sana ikalat sa maling paraan. Salamat.”
Here's the full text of Viva Films and Spring Film's joint statement:
“Spring Films and Viva Films, as producers of the film Kita Kita, are issuing this joint warning to the public that any unauthorized sharing or posting of links to the movie, whether in full or in parts, shall be punished to the full extent of the law.
“Creating, sharing or posting the link to the movie on social media, including Facebook, constitutes copyright infringement and is punishable by imposition of fines and imprisonment.
“These pirates are not only stealing but are also killing the local film industry. We condemn all acts violating the intellectual property to the film and we shall exercise all rights and available remedies to impose civil and criminal liabilities against these pirates.
“We ask the cooperation of the public to report any unauthorized and illegal link to email@example.com.”
Kita Kita is currently on its third week run in Philippine cinemas. Earlier this week, its producers announced that the rom-com movie has already grossed over P200 million in ticket sales.