The box-office gross of the Alessandra de Rossi - Empoy Marquez movie Kita Kita has now breached the P300 million mark!
This rom-com was able to earn this in the box-office as of yesterday, August 8, according to the official Facebook page of Kita Kita.
Directed by Sigrid Andrea Bernardo, Kita Kita (I See You) is co-produced by Spring Films and Viva Films.
According to Erickson Raymundo, one of the pioneers of Spring Films, Kita Kita is now considered the highest grossing indie film in the country.
The previous record was held by Heneral Luna that earned P257 million in the Philippines.
Erickson Raymundo also disclosed that they initially thought that the AlEmpoy movie would earn around P60-80 million in the box-office.
The film's box-office gross continues to rise as Kita Kita is still being screened in 161 screens across the Philippines. The movie premiered last July 19.
In his Facebook account, Raymundo wrote:
"300 MILLION na ang Kita Kita! May himala! Totoong may himala! Naramdaman at kitang kita namin ang himala. Honestly our faith goal was to make 60-80 Million but if our movie will just hit 30 Million at the box office, we will still be happy.
"From 2 Million gross on our first day to 300 Million on our 3rd week, i dont how how you call it but for me it's definitely a miracle. Kita Kita is now the highest grossing independently produced movie in the Philippines. Maraming salamat Kabayan! Maraming salamat Panginoon."
The announcement on the Facebook page of Kita Kita thanked those who watched the film in moviehouses despite the proliferation of online piracy.
"Kabayan! Gusto namin magbilang hanggang 300 Million pero hindi na kakayanin ni Facebook sila na ang umawat.
"300 ang luhang pumatak sa aming mga mata dahil nagtagumpay tayo.
"Dahil dito Kaya pa namin tumagal ng 300 years sa sinehan. Char
300 million tayo at para bang nabreak na natin ang highest grossing indie film sa Pilipinas. (Grabeee kayo)
"Cheers with Sapporo Kabayan!
"Sa kabila ng pamimirata na aming naranasan, mas pinili pa rin ng nakararami na panoorin kami sa sinehan. Sa mga tunay na Kabayan na walang sawa na sumusuporta at tumutulong sa amin laban sa piracy maraming Salamat!!
"300 Million and counting. Sa lahat ng namirata, Who You kayo! Char"