"Up" posts Manila's biggest opening ever for an animated film at P45.98M

Up, the uplifting tale of a wilderness explorer and a balloon salesman, had a five-day opening weekend gross of P45.98 million for the August 19-23 time frame.

MANILA, August 24—Disney/Pixar's latest comedy-fantasy Up took to the Philippine skies in record-breaking heights, opening at No. One nationwide.

The critically acclaimed animated film rocketed to a five-day opening weekend gross of P45.98 million for the August 19-23 period. The announcement was made today by Victor Cabrera, managing director of Walt Disney Studios Motion Pictures International.

This installs Up as the new holder of the record for all-time biggest opening for an animated feature (besting 2008's Kung Fu Panda at P38.4 million), even as it also beat the debut of the recent animated hit Ice Age 3: Dawn of the Dinosaurs at P36.5 million.

Up has likewise surpassed the opening of previous Disney-Pixar titles, notably 2004's The Incredibles (P32.1 million), 2007's Ratatouille (P29 million) and 2008's WALL-E (P19 million).

"We definitely benefited from the unanimously positive word-of-mouth and the three-day weekend as it allowed more families to watch Up," noted Cabrera. "Another factor is the rising patronage of the Digital 3D screens, which accounts for 32 percent of the film's overall opening gross."

Up rolled out in 101 screens nationwide (15 of which were in Digital 3D, the remaining in traditional 35-mm format). The Top 20 cinemas with highest receipts are Trinoma (P3.34M), SM North EDSA (P3.10M), SM Mall of Asia (P3.09M), Greenbelt 3 (P1.92-M), SM Megamall (P1.90M), Power Plant (P1.82M), Shangri-la (P1.72M), Glorietta 4 (P1.51M), Alabang Town Center (P1.49M) and Robinsons Galleria (P1.384M).

Completing the list are SM Cebu (P1.383M), Gateway (P1.24M), SM Clark (P1.053M), Eastwood (P1.052M), SM Baguio (P951,967), Greenhills (P910,296), Ayala Cebu (P891,312), SM Marikina (P874,544), Robinsons Ermita (P823,254) and SM Iloilo (P711,112).

Up follows the uplifting tale of 78-year-old balloon salesman Carl Fredricksen, who finally fulfills his lifelong dream of a great adventure when he ties thousands of balloons to his house and flies away to the wilds of South America. But he discovers all too late that his biggest nightmare has stowed away on the trip: an overly optimistic 8-year-old Wilderness Explorer named Russell. Their journey to a lost world, where they encounter some strange, exotic and surprising characters, is filled with hilarity, emotion and wildly imaginative adventure.

Still playing across the Philippines, Up is distributed by Walt Disney Studios Motion Pictures International.






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