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Miss Universe 2019 telecast on ABS-CBN vs. GMA-7 rival programs: who wins in the ratings game?

by James Patrick Anarcon
Dec 11, 2019
How did ABS-CBN's telecast of Miss Universe 2019 fare in the TV ratings game?
PHOTO/S: Screengrab from Miss Universe 2019

Filipinos were able to watch the culmination of Gazini Ganados's Miss Universe journey when ABS-CBN aired the telecast of the Miss Universe 2019 pageant on December 9, 2019.

Live via satellite from the United States, the Miss Universe 2019 pageant aired from 8:00 a.m. to 11 a.m. on ABS-CBN, pre-empting two Kapamilya shows: Magandang Buhay and Kapamilya Blockbusters.

Viewers were able to witness Gazini Ganados's Top 20 finish, the final walk of Miss Universe 2018 Catriona Gray, and the coronation of Miss South Africa Zozibini Tunzi.

ABS-CBN has been the home of the Miss Universe pageant since 2010. Tha Kapamilya Network has aired the journey of Miss Universe-Philippines Venus Raj, Shamcey Supsup, Janine Tugonon, Ariella Arida, Mary Jean Lastimosa, Miss Universe 2015 Pia Wurtzbach, Maxine Medina, Rachel Peters, and Miss Universe 2018 Catriona Gray.

On January 30, 2017 (Manila time), ABS-CBN, GMA-7, and TV5 aired the Miss Universe pageant simultaneously, a first on Philippine TV.

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At that time, Miss Universe was held in the Philippines with Maxine Medina as the country's representative.

From 2017 to 2019, the Miss Universe pageants were aired solely by ABS-CBN.

MISS UNIVERSE 2019 PAGEANT RATINGS

How did the Miss Universe 2019 pageant fare in the ratings game?

According to Kantar Media, ABS-CBN's telecast of Miss Universe 2019 got a TV rating of 18.9%.

The special telecast was pitted against four rival shows in GMA-7, which followed regular programming.

Kiddie shows Knock Out got 2.8% and Fairytail registered 3.4%.

The Kapuso network’s originally produced talk show, Mars Pa More, got 2.9%.

Kapuso Movie Festival, which aired Goosebumps that day, got a Kantar rating of 5.9%.

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How did ABS-CBN's telecast of Miss Universe 2019 fare in the TV ratings game?
PHOTO/S: Screengrab from Miss Universe 2019
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