GMA-7’s prime-time flagship newscast, 24 Oras, can now be seen by more audiences as it becomes the first Philippine newscast to live stream locally on TikTok.
24 Oras’ TikTok simulcast started on October 11, 2021.
It comes on the heels of the successful launch in September of 24 Oras’ official TikTok account @24Oras. Currently, the account has 691,900 followers, 5.3 million likes, and 276.5 million views as of October 14.
With 24 Oras’ simulcast on TikTok, GMA News and Public Affairs makes news and information available to more people, especially the younger audience.
It also aims to teach more netizens about media literacy and promote factual reportage through TikTok in light of the upcoming 2022 Presidential elections.
GMA Network Senior Vice President for News and Public Affairs Marissa L. Flores says, “By streaming 24 Oras on Tiktok, we hope to bring GMA News' Serbisyong Totoo to millennial and Gen Z viewers.
"Keeping them informed is even more important as we approach Eleksyon 2022, which represents another critical moment in our history.”
#24ORASCHALLENGE ON TIKTOK
The launch of 24 Oras’ TikTok channel also set in motion a campaign called #24OrasChallenge where netizens are invited to join their favorite Kapuso anchors in reporting the news by reading from a teleprompter.
According to GMA-7’s report, the #24OrasChallenge continues to trend with over 47.7 million views and more than 21,000 duets made with 25 published challenge videos as of October 14.
Some of the Kapuso news personalities who gamely accepted the challenge included Public Affairs personalities Mariz Umali and Drew Arellano, reporters Joseph Morong, Oscar Oida, Victoria Tulad, and Aubrey Carampel, and GMA News pillar Jessica Soho—whose duet is still the most viral with 1.2 million views and 164,300 likes.
Other Kapuso celebrities who joined are Michael V, Carla Abellana, Rocco Nacino, Max Collins, Xian Lim, and Brgy. LSFM DJs Papa Dudut, Mama Belle, Papa Marky, and Papa Bol. TikTok content creators Ms. Everything, Macoy Dubs, Ayn Bernos, and Show Suzuki also participated.
@aynbernos ##duet with @24oras my look screams Chika Minuuuute!
? original sound - 24 Oras
@24oras New week, new challenge! Kaya mo bang sabayan ang #24OrasChallenge ni Jessica Soho? ?? #24Oras #GMANews #TikTokNews #SocialNews ? original sound - 24 Oras
@bitoystory 24 ORAS x FAMILY HISTORY ##BitoyStory
? original sound - Michael V. BitoyStor - Michael V. BitoyStory
The #24OrasChallenge also produce spiels in local dialects such as Hiligaynon, Bisaya, Bikolano, Cebuano, and Tagalog featuring GMA regional TV anchors and personalities.
Jaemark Tordecilla, GMA Network senior assistant vice president for News and Public Affairs Digital Media, acknowledges the emergence of TikTok and how it will help the younger audience consume news and vital information.
He explains, “Tiktok is fast becoming the platform of choice for younger viewers. With new innovations by our Digital teams, we want to keep them informed, engaged, and up to date with the news they need to know.”
24 Oras’s nightly newscast is anchored by Mel Tiangco, Mike Enriquez, and Vicky Morales. Its weekend edition, 24 Oras Weekend, is anchored by Pia Arcangel and Ivan Mayrina.
On television, both 24 Oras and 24 Oras Weekend are broadcast simultaneously on GMA-7 and GTV.