After almost two years of taking a break from showbiz commitments, Sarah Geronimo will be more visible in film and TV this 2022.
This is according to VIVA head honcho Vic del Rosario Jr. when he was asked about Viva's prize star—the singer, actress, TV host, concert performer, and celebrity endorser Sarah G—during his PEP Exclusives interview on November 8, 2021.
Sarah’s absence, says the man the showbiz industry knows as Boss Vic, is simply because she was still in the “honeymoon stage” in her marriage to Matteo Guidicelli.
In his words, “Regular naman iyong latag ko ng plano sa kanya. Siyempre, ngayon ang kaibahan, tamad na siya mag-work.
"Last year was more of a honeymoon stage siguro sa kanya.
“Hinayaan ko, kasi that was the time na pwede siyang magluto, she was making a lot of the decisions on her own. Ngayon regular ang exercise, ang ganda ng katawan, mas may time siya doon. Nadadala naman ni Matteo.”
It is Boss Vic who, as the man directly managing Sarah's career, told the star she should start working again. Expectedly, Sarah has personal apprehensions because of the pandemic, the manager reveals.
“Next year siguro, sabi ko, mas magtrabaho na siya dahil medyo mahaba na, medyo relaxed siya. Takot din kasi siyang magkasakit, di ba? So, na-busy sa pagluluto at saka sa pagbe-bake.”
This means that Sarah could be returning to her weekly Sunday show, ABS-CBN's ASAP Natin ‘To, by next year.
“Oo. Iyon kasi, parang hinahanap din niya iyong quality ng production, ang hirap kung parati na lang Zoom Zoom. Ngayon sigurong January,” Boss Vic says.
To kickstart Sarah’s comeback, she shot for ABS-CBN’s Christmas station ID of 2021, for which a lyric video was released November 8.
She is also expected to do a project under VIVA’s streaming platform, VivaMax.
With VIVA celebrating its 40th year this month, Boss Vic acknowledges that Sarah has been a huge help in establishing the company’s standing among artists.
“Malaking tulong siyempre si Sarah. Even now, a lot of singers want to join VIVA because nakita nila iyong success ni Sarah, karamihan ina-idolize, so gusto nilang lumapit sa aming record company or maging artista because of that track record.
“Malaki ang naitulong sa amin hindi lang financially kung hindi sa imahe dahil, siyempre, alam mo naman ang image ni Sarah, napaka-wholesome. Nakakaganda sa image ng company na meron kang Sarah Geronimo and vice versa.”
Sarah has been with VIVA since 2003 after winning the VIVA-produced singing competition Star For A Night.