ABS-CBN has finally unveiled its 2017 summer station ID with the theme "Ikaw ang Sunshine Ko."
Around 100 Kapamilya stars share the limelight with ordinary Filipinos who brighten up other people's day in this 8-minute station ID.
The video was aired for the first this Monday, April 17, on the Kapamilya primetime newscast TV Patrol.
ABS-CBN's 2017 summer station ID was shot in various locations in the Philippines.
It showed how Filipinos can spread joy and hope even through simple ways just like how a guitar-playing nun, a colorful water vendor, and an elder serenading pedestrians with a bamboo flute—whose stories will be featured in the video--have brought smiles to other people.
Also featured in the summer station ID are Kapamilya stars, love teams, and journalists showcasing different activities every Filipino family would love to do this vacation season.
The video is produced by ABS-CBN’s Creative Communications Division (CCM) headed by Robert Labayen and directed by Paolo Ramos and Peewee Azarcon Gonzales.
Last April 7, the lyric video for the featured song “Ikaw Ang Sunshine Ko, Isang Pamilya Tayo” was launched on It’s Showtime.
It features BoyBand PH, Pinoy Big Brother Lucky Season 7 Big 4 Maymay Entrata, Kisses Delavin, Yong Muhajil, and Edward Barber, “Tawag ng Tanghalan” Top 3 Noven Belleza, Sam Mangubat and Froilan Canlas. Teen stars Sue Ramirez, Kristel Fulgar, Sharlene San Pedro, Alexa Ilacad, Kira Balinger, and Ylona Garcia can also be seen in the music vid.
To date, the lyric video has registered over 1.58 million YouTube views.
This year’s summer theme was written by Labayen with Love Rose De Leon, Johnny Delos Santos and Lloyd Oliver “Tiny” Corpuz of ABS-CBN’s Creative Communications Division, with music by Thyro Alfaro & Yumi Lacsamana.
PEPsters, what can you say about ABS-CBN's summer station ID 2017 themed "Ikaw ang Sunshine Ko"?
Pinoy Big Brother Lucky Season 7 Big 4 Edward Barber, Maymay Entrata, Kisses Delavin, and Yong Muhajil
Jake Cuenca, Kim Chiu, Gerald Anderson and Coleen Garcia appear together in the 2017 summer station ID of the Kapamilya Network. Photo by @nhilanhils
The Greatest Love cast members Nonie Buencamino, Matt Evans, Sylvia Sanchez, Arron Villaflor, Dimples Romana, Andi Eigenmann, and Joshua Garcia. Photo by @nhilanhils
ABS-CBN launches 2017 summer station ID, "Ikaw ang Sunshine Ko"
by posted on April 17, 2017