ASAP '09 will celebrate The Filipino Channel's 15th anniversary

The global celebration of The Filipino Channel's 15th anniversary happens this Sunday, April 19, on ASAP '09.

For the first time, Pinoys from all over the world will witness one of TFC's most ambitious station IDs. Featuring vocal performances from Charice Pempengco and Billy Crawford, the new station ID titled "Dahil Tayo'y Filipino" shares ABS-CBN Global's message of hope to millions of Pinoys worldwide.

As the singing phenomenon that captured the hearts of Oprah Winfrey, Ellen DeGeneres, and mainstream America, Charice lends her voice to inspire other Filipinos with her story of triumphs and humble beginnings. Another international singing sensation, Billy Crawford, who made his mark across Europe, Asia and the U.S., mixes in a contemporary rendition in the song. Charice's ethereal ballad and Billy's hip-hop style blend to embolden in every Filipino overseas his determination, resiliency, and courage through difficult times.

ABS-CBN Global dedicates TFC's new station ID to the Global Pinoys as part of its mission to empower and rekindle national pride in them. It underscores its commitment of providing the most innovative products and services to bring Pinoys overseas closer to home. "Dahil Tayo'y Filipino" is a reminder that ABS-CBN Global remains in the service of Filipinos wherever they may be.

A talented team brought this vision to life in TFC's 15th anniversary station I.D. Joel Barquez, TFC's head of on-air and broadcast design, was joined by Ariel Escasa and Fred Ferraz to capture in song ABS-CBN Global's message of hope and encouragement. Director Cholo Laurel led the team to make "Dahil Tayo'y Filipino" a testament to the strength of the Global Pinoys. The creative team headed by Beth Siojo and production team headed by Aileen Paredes joined forces in producing this inspired effort.

Celebrate TFC's 15th anniversary as "Dahil Tayo'y Filipino" is launched this Sunday, April 19, in the musical variety show ASAP ‘09. Expect special performances from Martin Nievera, Gary Valenciano and Lea Salonga, the artists behind TFC's previous station ID themes.