Consistent Mega Manila primetime
top drawer Marimar fell short against
Vhong Navarro's fantasy series Lastikman
in the overall Nationwide Urban TV Audience Measurement (NUTAM) tally conducted
by AGB Nielsen Media Research, Philippines covering the entirety of 2008.
The Mars Ravelo
creation registered an averageof 36.4 percent rating against the 34.8 percent
clip accumulated by the local version of the popular Mexican telenovela, which ran from August 13, 2007 to March 14, 2008 and starred Dingdong Dantes and Marian Rivera. Lastikman's triumph was bolstered by a
big final rally leading to its final episode January 25, 2008.
ABS-CBN's TV remake of the classic horror film Patayin sa Sindak si Barbara, starring Kris Aquino, wound up sharing the same total as Marimar, with Kung Fu Kids trailing behind. The first locally produced
live-action fantasy series, which generated a total rating of 33.7, was a tough
contender in the nationwide survey since its January 28, 2008 debut until its
final airing on April 25, 2008.
Fu Kids was launched simultaneously with Angel Locsin
and Piolo Pascual's Lobo and Jake Cuenca and Cesar Montano's action series Palos—all
representing the Kapamilya Network's then new primetime block triumvirate.
Between Lobo and Palos, however, only the former managed to penetrate the winning
column, finishing eight overall with an average of 32.0 percent behind Anne
Curtis's current program, Dyosa.
Another Mars Ravelo
classic made it into the final cut. Dyesebel,
the legendary Filipino mermaid adapted by GMA-7, clinched the
fifth spot with a 33.3 percent rating. It is interesting to point out
that only two Kapuso shows—both featuring the hot tandem of Marian Rivera and Dingdong Dantes—entered the primetime list.
Other shows that made it to the elite circle are The Singing Bee (No. 6), TV Patrol World (No.9), and I Love Betty La Fea and Iisa Pa Lamang (tied at No. 10 and 11)
RULES DAYTIME RACE. Willie Revillame's noontime variety game
show Wowowee asserted its
strong hold of the nationwide weekday daytime contest for 2008. Tallying 22.1
percent, Wowowee edged out El Cuerpo Del Deseo's 21 percent and
GMA-7's afternoon drama offering, Gaano
Kadalas ang Minsan?.
Registering a rating of
18.7 percent, Roxanne Guinoo's Ligaw na
Bulaklak settled for fourth place though Pilipinas, Game KNB? and Magdusa
Ka bore identical figures, technically making the slot a three-way tie.
The country's longest-running noontime variety show Eat
Bulaga! cornered the eight spot behind Ryan Agoncillo's Pieta.
Kristine Hermosa's Prinsesa ng Banyera and Yasmien Kurdi's Saan Darating ang Umaga? carried
identical ratings of 17.1 percent to round up the daytime category.
WINNERS. Despite receiving lukewarm response in the Mega
Manila survey, KC Concepcion's coming-out TV drama anthology special, I Am KC, fared exceptionally well in the
Am KC—conceptualized then to give the public a glimpse of
KC's acting prowess—premiered on March 29, 2008. The show, which featured
four different episodes, logged in a total rating of 28.3 percent but still fell
short to eventual topnotcher Komiks
in the primetime division for weekend.
dominated the category with Pinoy Big
Brother Teen Edition Plus, Maalaala
Mo Kaya, The Singing Bee, Goin' Bulilit, 1 vs. 100, Volta, and Rated K making the list.
Michael V's Bitoy's Funniest Videos was the lone
GMA-7 program in the given category, earning a rating of 25.9 percent; which was good
enough to nail the seventh spot.
The rivalry between Wowowee and Eat Bulaga! was alive once again as reflected in the weekend
Willie Revillame bested
the noontime show of Tito, Vic & Joey as Wowowee
came out on top with a 21.9 percent rating against Eat Bulaga's 18.2. ASAP '08
settled for third place while Cinema FPJ
Da King on ABS-CBN trailed closely with 18 percent. Other shows that made
it in the Top 10 were Your Song, Dragon Ball Z, The Buzz, Love Spell, Wish Ko Lang, and Pilipinas, Game KNB?.
Here are the top weekday
and weekend programs covering the year 2008, based on a survey conducted by AGB
Nielsen among NUTAM households:
Weekday Programs (Daytime)
(ABS-CBN) - 22.1%
Cuerpo Del Deseo (ABS-CBN) - 21%
- Gaano Kadalas Ang Minsan (GMA-7) - 19.2%
Na Bulaklak (ABS-CBN) - 18.7%
Game KNB? (ABS-CBN) - 18.7%
- Magdusa Ka (GMA-7) - 18.7%
- Pieta (ABS-CBN) - 17.7%
Bulaga! (GMA-7) - 17.2%
- Saan Darating Ang Umaga? (GMA-7) - 17.1%
Ng Banyera (ABS-CBN) - 17.1%
Weekday Programs (Primetime)
- Lastikman*** (ABS-CBN) - 36.4%
(GMA-7) - 34.8%
- Patayin Sa Sindak Si Barbara (ABS-CBN) - 34.8%
Fu Kids (ABS-CBN) - 33.7%
- Dyesebel (GMA-7) - 33.3%
Singing Bee (ABS-CBN) - 33.2%
(ABS-CBN) - 32.2%
(ABS-CBN) - 32%
Patrol World (ABS-CBN) - 31.2%
Love Betty La Fea (ABS-CBN) - 30.5%
Pa Lamang (ABS-CBN) - 30.5%
Weekend Programs (Daytime)
(ABS-CBN) - 21.9%
Bulaga! (GMA-7) - 18.2%
'08 (ABS-CBN) - 18.1%
FPJ: Da King on ABS-CBN (ABS-CBN) - 18%
Song (ABS-CBN) - 15.4%
Ball Z (GMA-7) - 14.6%
Buzz (ABS-CBN) - 14.5%
Spell (ABS-CBN) - 14.2%
Ko Lang (GMA-7) - 14.2%
Game KNB? (ABS-CBN) - 13.5%
Weekend Programs (Primetime)
(ABS-CBN) - 28.4%
Am KC (ABS-CBN) - 28.3%
Big Brother Teen Edition Plus (ABS-CBN) - 27.7%
Mo Kaya (ABS-CBN) - 27.6%
Singing Bee (ABS-CBN) - 26.4%
Bulilit (ABS-CBN) - 26.2%
Funniest Videos (GMA-7) - 25.9%
Vs. 100 (ABS-CBN) - 25.6%
(ABS-CBN) - 24.7%
K (ABS-CBN) - 24.6%
4 weeks (January 1-25, 2008)
AGB Nielsen Media Research, Philippines