Shokubutsu, a Japanese beauty brand, introduced their newest hair care line, Hana shampoo products.
Now available in the Philippines, Hana made its grand launch at a fashion show held in Makati Shangri-La Hotel.
The event also showcased the shampoo brand's digital campaign dubbed #NoFilterBeauty, which encourages women to embrace their natural beauty by posting a "selfie" on their Instagram account without the use of filters or effects.
Headlining the fashion show were models for Preview, Mega, and Metro magazines.
PEP Live