Mark Bautista is new Le Froge image model

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In Mark Bautista's first billboard, he poses behind aprovocative photo (the cover of his album Every Now And Then) and thetagline "Every now and then, a new Mark of fashion emerges" is displayed ontop.


When Le Froge decided to revamp its image from being a men'ssportswear brand to a clothing brand for fashionable and trendy teens, theyknew exactly who could exude that vibe—pop heartthrob Mark Bautista.

The young pop singer happily announced his endorsement for aclothing line during a press conference held last May 31 at Club O located atABS-CBN compound.

According to Mark, he couldn't believe that he would finallybe endorsing Le Froge, a known clothing line. "Sobrang [natutuwa] ako, kasi sa daming artistang pwedeng kunin, akoyung kinuha ng Le Froge. And since first na endorsement ko ito sa clothingline, siyempre, sobrang proud din ako na may nag-offer sa akin ng ganito,"revealed the 25-year old singer.

Mark admitted that when he was still starting in showbiz, henever really thought about endorsing clothes and seeing himself gracing one ofthe billboards along EDSA.

"Nag-iimagine ako, alam mo yung imposibleng mangyari,iniisip kong ganun. Well, dumating siyaso parang blessing talaga siya," said Mark.

He also added, "Talagang God is so good na talagangbinibigyan niya ako ng mga projects na ganito. May mga bagay kasi na hindi mopinaplano na dumarating na lang. Tapos may times na pinaplano mo, yun yung mgahindi talaga nangyayari."

Aside from being the new imagemodel of this clothing line, Mark is also pleased to share that Le Froge hasbeen helping him in his music career. "Tinutulungan nila ako sa lahat ng bagay, like sa album, itong show na‘to, silang nag-idea, nag-concept, and tumutulong sila sa mga mall shows,lahat. And itong cover ng album ko isasama nila sa billboard. 'Yan ung magigingitsura ng billboard daw."

WHOLESOME BILLBOARD. Speakingof billboard, Mark was also excited with the outcome of the billboard. When asked to give his reaction upon seeinghis billboard, he gushes, "Masarap! Kasi parang, ano, dream 'yan ng bawat [tao na] nasa showbiz, namagkaroon ng sariling billboard."

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However, the endorsement on LeFroge banks on his wholesome image unlike his third album that has him posingprovocatively in various shots. But Mark took it all in stride.

He explained, "Wholesome [angimage] and kita mo naman yung picture, pa-cute masyado. Kasi pang-boys' teens yung market. Kakaiba lang siya dun sa album kasiseryoso."

HEARTTHROB HITMAKER. Right now, music lovers note that Mark'sthird album, Every Now and Then, is in a tight race with Dennis Trillo'sself-titled debut album.

Not only do both heartthrobsingers promise good music in their albums, it's also noticeable that both oftheir covers have similar concepts of presenting the singer as a sexy matineeidol.

Mark reveals that this similaritystems from the fact that he and Dennis have the same photographer for theiralbum covers. "Well, nakita ko na yungalbum niya [Dennis]. May mga picturesiya na nag-topless siya, kasi pareho kami ng photographer, si RonnieSalvacion, so parang same concept and all that."

However, Mark couldn't give acomment on the album itself because according to him, "Nakita ko yung lamannung album, pero hindi ko pa napakinggan."

The 25-year old singer is notonly active in music, he is also visible in movies and TV shows. In fact, Mark played a brief yet importantrole in the Piolo Pascual-Regine Velasquez movie Paano Kita Iibigin. Hehas also starred in the defunct TV series Sana Maulit Muli and Sarah,The Teen Princess, wherein he worked with fellow Star For a Nightfinalist Sarah Geronimo.


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