PMAP celebrates 20 years of sashaying in catwalks

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John Estrada has been a member of PMAP for quite some time now. "1989 'yon. Kami yata ang third batch ng PMAP. Ang tagal na noon!" said the actor about his beginnings as a model.


Models, designers, and fashionistas strutted to ThePeninsula Manila last September 5 for the 20th anniversary of the PhilippineModels Association of the Philippines (PMAP). The ballroom was filled withnostalgia of fashion's past and present.

Two decades ago, on February 11, 1987, Tina MaristelaOcampo, Ronnie Asuncion, and Robert David founded PMAP. Their goal was to createan organization that would "uplift, protect, and professionalize the modelingindustry in the Philippines."

Tina explained, "As a union, we are vocal with our rights.As an association, we have a vision of what we want to become in the future."

PMAP has become the first and only Asian association ofmodels organized by models. Current PMAP president Rissa Mananquil-Samson isstill carrying on the same purpose.

She said, "PMAP ensures that the best breed of modelsmaintain professionalism in work, is protected from exploitation, provided withreasonable working hours, and is well-compensated by implementing standardrates, while fostering a good relationship among models, directors, clients, andproducts.

"For 20 years now, PMAP has served as a key force in thedevelopment and upgrading of the local modeling industry. But we would like toembrace a higher cause by having a system of activities that's not just meantto serve us, but other models as well. This is a mission we feel signed upfor."

Aside from furthering its cause, PMAP is also involved invarious charity works, cooperating with groups like Tahanan Sta. Lucia home forsexually abused girls, Habitat for Humanity, Jesus Loves the Little, Hospiciode San Jose, World Wildlife Foundation, and Bantay Kalikasan.

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The event, aptly titled as "Twenty Years ofPMAP," was celebrated with a fashion show as an ode to the Philippine fashionscene. It showcased works by Auggie Cordero, Inno Sotto, Rajo Laurel, IvarluskiAseron, Avel Bacudio, Vittorio, Mike de la Rosa, and Patrice Ramos-Diaz. The creations of RhettEala, Lulu Tan Gan, Antonio Garcia, Marden Iglesias, Gerry Katigbak, JojieLloren, Dennis Lustico, Anthony Nocom, Randy Ortiz, Frederick Peralta, ReneeSalud, and Joey Samson were also modeled by past and current models of PMAP.


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