PMAP celebrates 20 years of sashaying in catwalks

Sep 11, 2007
John Estrada has been a member of PMAP for quite some time now. "1989 'yon. Kami yata ang third batch ng PMAP. Ang tagal na noon!" said the actor about his beginnings as a model.

Models, designers, and fashionistas strutted to The Peninsula Manila last September 5 for the 20th anniversary of the Philippine Models Association of the Philippines (PMAP). The ballroom was filled with nostalgia of fashion's past and present.

Two decades ago, on February 11, 1987, Tina Maristela Ocampo, Ronnie Asuncion, and Robert David founded PMAP. Their goal was to create an organization that would "uplift, protect, and professionalize the modeling industry in the Philippines."

Tina explained, "As a union, we are vocal with our rights. As an association, we have a vision of what we want to become in the future."

PMAP has become the first and only Asian association of models organized by models. Current PMAP president Rissa Mananquil-Samson is still carrying on the same purpose.

She said, "PMAP ensures that the best breed of models maintain professionalism in work, is protected from exploitation, provided with reasonable working hours, and is well-compensated by implementing standard rates, while fostering a good relationship among models, directors, clients, and products.

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"For 20 years now, PMAP has served as a key force in the development and upgrading of the local modeling industry. But we would like to embrace a higher cause by having a system of activities that's not just meant to serve us, but other models as well. This is a mission we feel signed up for."

Aside from furthering its cause, PMAP is also involved in various charity works, cooperating with groups like Tahanan Sta. Lucia home for sexually abused girls, Habitat for Humanity, Jesus Loves the Little, Hospicio de San Jose, World Wildlife Foundation, and Bantay Kalikasan.

The event, aptly titled as "Twenty Years of PMAP," was celebrated with a fashion show as an ode to the Philippine fashion scene. It showcased works by Auggie Cordero, Inno Sotto, Rajo Laurel, Ivarluski Aseron, Avel Bacudio, Vittorio, Mike de la Rosa, and Patrice Ramos-Diaz. The creations of Rhett Eala, Lulu Tan Gan, Antonio Garcia, Marden Iglesias, Gerry Katigbak, Jojie Lloren, Dennis Lustico, Anthony Nocom, Randy Ortiz, Frederick Peralta, Renee Salud, and Joey Samson were also modeled by past and current models of PMAP.
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John Estrada has been a member of PMAP for quite some time now. "1989 'yon. Kami yata ang third batch ng PMAP. Ang tagal na noon!" said the actor about his beginnings as a model.
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