The hair is often referred to as a person's crowning glory, and Jennifer Sevilla banked on that belief by coming up with a "hairbrained" business idea—a wig store she calls Lynelle.
Jennifer has beautiful hair and has no real need for wigs or toupees. But as an actress and an adventurous person, Jennifer loves experimenting with her looks. This is why, she says, getting into the wig business is a good idea.
"You can have fun without being a celebrity or being in the entertainment industry," says the That's Entertainment alumna. "This is one sure way of expressing yourself differently and also amazing other people with the way you look."
At first, Jennifer was just helping her husband, Seymour Go,
with Mannequin Incorporated, a retail shop in Tutuban, Manila, which specialized in store displays, including imported hairpieces.
Dealing with their regular customers of stage performers, cosplayers (costume players and hobbyists), and even cancer patients made Jennifer realize that there is a big market for wigs. In October 2006, she opened her own specialty shop in Greenhills, San Juan.
Jennifer's training at the Center for Aesthetic Studies, in Makati, has been put to good use in Lynelle. For now, she has a store packed with a variety of wigs, false eyelashes, and hair accessories, but she plans to provide services like wig styling and cutting soon.