Filipino artists have pledged to come together regularly to sing not only to provide great music but also to personally help children's organizations and their fellow musicians. Rivermaya, Hale, Spongecola, and solo artist Julianne are some of the pioneering musicians who want to use their art to benefit others.
The chosen artists performed last Friday, February 29, at the 19 East Bar and Grill in East Service Road, Sucat, Muntinlupa, to kick off the fund-raising campaign.
Treehouse Productions, headed by the band Hale, has chosen four institutions as beneficiaries. These are: Asociacion De Damas Filipinas, an orphanage for kids aged six months to six years old; Brave Kids, an organization for kids with cancer; One Gene, One Child, another organization for kids with autism; and a public school in Quezon City, which is still going to be chosen by Treehouse Productions.
Starting off the program was the band Rivermaya, which played with its newest vocalist Jayson Fernandez. The band performed several cuts from its newest album titled Buhay including its carrier single "Sugal ng Kapalaran." The so-called "Banda ng Bayan" also played their signature songs like "Himala" and "Awit ng Kabataan."
Spongecola band performed their hit songs like "Bitiw," which was the theme song for the defunct ABS-CBN fantaserye Pedro Penduko and the acoustic song titled "Jeepney."
The quartet band Mayonnaise and acoustic singer Julianne also kept the audience entertained during the night.
The host band, Hale, was the last performer that night. The band members chose to play their hits including the theme song of this year's Close Up Lovapalooza.
In interview with Hale's vocalist, Champ Lui Pio explained to PEP (Philippine Entertainment Portal) that they pledge not only to raise funds by performing but also spend time and effort to personally visit the charitable institutions that they handpicked.
He explained further, "It's the band's idea. What's different about it compared to the usual fund-raising, yung mga bands na kasama, kami mismo yung pumunta sa center to give out [donations].
"I really find it cliché when bands say na it's a fund-raising, parang it's just another playing day for the band. For this one we wanted it to be different. Kami mismo, we're going beyond the playing."
HELPING MUSICIANS. Aside from raising funds for the children's organizations, Treehouse Productions also want to stand by their tagline of "Helping Musicians. Helping People." The February 29 event featured mainstream bands with independent bands such as Melany, Hansom, and Sourberry.
Every month, according to Champ, they will hold events pairing established groups with emerging artists to help the latter get more exposure. This project will run for a year and will feature signed and unsigned bands that have been chosen by him and by Tree House Productions.
Champ explained that they really want to live up with their tagline, which is "helping musicians." He said, "Helping in a way that yung mga up and coming bands, di ba... Siyempre kapag bagong banda ka you find it very difficult to find gigs and a good exposure.
"For a new band na makasabay all these bands, that's a lot and that's a good exposure for them. In a way, that's our help na rin to the upcoming bands na we give them a way to be heard and to be seen."
Aside from that, Champ pointed out that by next month they would be accepting contributions from those who want to help their cause. They are also tapping some big companies but unlike other cause-oriented projects, Champ does not want to receive money from them.
He argued, "Hindi na cash ang hinihingi namin, mga canned goods, noodles, yung mga kailangan ng bata. We don't want money kasi parang I don't feel comfortable when they donate a huge amount of cash, I'd rather give what is needed."
Treehouse Productions is still looking for a venue for their next gig but they would prefer to hold it in a school. For updates, please log on to http://treehouseproductions.multiply.com