Avid users of beauty products, media people, and even tradersgathered at the Fernwood Garden in Quezon City last April 3 to witness theformal launching of Garnier in the Philippines.
Garnier is known for its products that appeal to women whoseriously care for their hair and skin. However, the launching focused onGanier's product line for the skin.
The experience began when the guests boarded the "Take Care"shuttle going to Fernwood Gardens. Duringthe ride, the "Take Care" survey was conducted among the passengers to know theirskin regimen and concerns. At the endof the journey, several iPod shuffles were given through a raffle.
During the event, Jean de Rigal, L'Oreal research engineerfor skin care, discussed measurable whitening in a 30-minute symposium with invited guests. To make the eventeven more exciting, Garnier surprised them by introducing its ambassador KCConcepcion.
With "Measurable Whitening Efficiency" as its campaign slogan,Garnier showcased its Light and Pure product lines to visitors at theGarnier counter. Not only did the guests view the products, they also had the chance to try these out with the special gifts thatwere given after the event.