Pop Star Princess Sarah Geronimo joins local divas Regine Velasquez and Zsa Zsa Padilla and TV host Lucy Torres in the Belo Essentials family as she becomes the newest endorser of the beauty product brand.
In the media junket for the endorsement last night, May 19, at the Dolce bar on Tomas Morato, Quezon City, Sarah was welcomed by Dr. Vicki Belo, her daughter Crystal Henares, who is the general manager of Belo Essentials, and her son Quark Henares, a filmmaker.
Crystal said that they chose Sarah to represent their products because, "Belo Essentials stand for quality and if there's one useful beautiful person that stands for all these beauty [products], it will be Sarah. So we thought that she would be the perfect fit for our endorser. We're really happy to invite her and to be part of the family right now."
Their group also thought that it's time for Sarah to endorse beauty products such as Belo Essentials. Sarah was first seen by the public when, at only 14, she joined and won in the singing talent search program, Star For A Night (2003)
Crystal told the media, "Well, I think this is the perfect time also for Sarah because it's moving on to the next stage of her career. She's becoming a lady, she's turning 20 years old this year. So Belo Essentials just wants a hand to hold her through that stage. But she can also, you know, develop some qualities that our previous endorsers have so we'll some beauty secrets with her."
Sarah, on the other hand, said that she could not believe that Belo Essentials wanted her to be one of its endorsers.
"Talagang na-surprise ako," said Sarah, "kasi alam ko po na maraming pong mas deserving diyan na maging Belo endorser, at ako pa po yung napili ni Dr. Vicki Belo. Talagang flattered po ako ng very, very happy."
The 19-year-old singer also added, "Honestly po, nakadagdag po ito sa self-esteem ko. Talagang na-surprise po ako nang nalaman ko ito na kinuha po ako as Belo endorser."
HIGHER TALENT FEE. Now that she is among the top celebrities that endorse Belo Essentials, many are curious about Sarah's talent fee for this particular endorsement. Was it the same amount as the first three endorsers—Regine, Zsa Zsa, and Lucy?
"Hindi po. Siyempre mataas po sila," Sarah humbly said.
However, Dr. Vicki Belo said otherwise. The lady surgeon said, "Siya na yung pinakamataas dahil yung tatlo [Zsa Zsa Padilla, Regine Velasquez, and Lucy Torres] ay libre.
"Hindi na sila nag-charge na talaga dahil naman si Regine has been with me for 18 years. I mean, they're all my friends and they knew na it was a new venture, so regalo nila sa akin yung talent fee nila sa akin last time. So wala talagang bayad."
Dr. Vicki continued, "Pero si Sarah, magaling ang manager at saka alam na nilang kumita na ang Belo Essentials, pero discounted pa rin po kahit papaano. Pero siya na yung pinakamataas kasi siya lang naman yung binayaran namin."
Crystal also explained that Sarah deserves the talent fee that they have given her. Aside from appearing on its television commercial, Sarah also performed the product's jingle.
She said, "I think it's worth it. It's just a small token, I mean, Sarah has put so much time into this. It was also very hard for her to come out of her shell, you know, to show the different side of her. She worked hard for that. Sa song pa lang, di ba, for her to learn that and practice it? So, she really put a lot of time and effort for this."
NO TO SURGERY. Although Sarah is endorsing Belo Essentials, which is directly related to one of the most popular surgical centers in the Philippines, she's not interested in going under the knife to change anything about her body.
During the press conference, a reporter asked Sarah if there would come a time when she would have a breast enhancement at Belo Medical Group. The jolly singer replied, laughing, "Ay! Hindi pa po ba ito malaki? Hindi n'yo man lang na-appreciate, may nilagay po ako diyan. Hindi n'yo napansin?
"Hindi," she continued. "Mas maganda na po yung natural at saka okay na po sa akin ito. At saka singer naman po ako, hindi naman po ako sexy star, so okay lang."
Sarah was also asked if she had done a surgical job on her nose. Again, she said in jest, "Ay! Compliment 'yon, ha. Ibig sabihin improving. Gumanda po ba? Alam n'yo 'yan po talaga yung pinagpe-pray ko na sana ma-ano yung nose ko. Compliment po yun, compliment po."
However, Sarah clarified that endorsing Belo Essentials does not necessarily mean that she would undergo plastic surgery. It's a no-no her nose.
She explained, "Pero hindi po, gugustuhin ko man po na gumanda ang ilong ko, kaya lang makakaapekto po 'yon sa boses ko, e. Kahit ano'ng mangyari talagang makaka-affect 'yan, so huwag na lang."
SECRET SUITOR? Since Belo Essentials aims to let out Sarah's different side, the media asked the young singer if there's a possibility that she will finally have a love life.
Since Sarah started in show business, she was never reported as being in a relationship. Guys were usually linked to her but nothing bloomed into a serious affair.
"Never been kissed, never been touched. Wala pa, e," said Sarah.
Explaining her singlehood until now, she said, "'Yon naman po kasi talagang hindi minamadali 'yan. Gusto ko maging very, very special po 'yan, talagang forever na. Ako, gusto ko kapag nagka-boyfriend ako, forever na, e. At saka ayaw kong umiyak, ayaw kong masaktan! Natatakot akong masaktan.
"Alam n'yo kasi, kapag ako po na-in love, magugulat kayo! Lagi ko pong iniisip sa gabi, kung sino man yung magiging Prince Charming ko, talagang mamahalin ko nang sobra-sobra. Pero may limitations din naman po."
How about suitors? Is anyone making a move towards the Pop Star Princess?
Sarah thought for a while before saying, "Suitor? Uhm, paano ko ba sasabihin ito? Parang, pahaging po."
The media began to wonder who this guy is, so they asked Sarah, "Is he part of showbiz?"
Sarah gave another clue, "Showbiz? Opo. Singer-actor po."
And then Sarah shied away from the topic. "Naku, alam n'yo na 'yon. Basta manghula kayo, alam n'yo na. Basta secret lang. Ayaw ko naman pong ibulgar, nakakahiya naman doon sa tao."
Sarah just told the media that she's still waiting for the perfect time to be in a relationship. She thinks that this is not yet the right time for her.
"Alam ko ho na magtu-twenty na ako, pero ang aking pag-iisip ay hindi pa mature. Huwag po muna kasi hindi pa naman po ako handa, baka kung ano lang ang mangyari sa akin."
Aside from her numerous endorsements, Sarah is also busy filming her upcoming movie with John Lloyd Cruz.
She will also have a duet with Howie D of the Backstreet Boys. The song will be included in her next album, which is set to be released in July.