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FASHION WEEK (Holiday 2010 Collection): Elevation of Fashion

Penshoppe takes you to the streets of London through its New Urbanite Collection.
Published Jun 3, 2010
The "by invitation" fashion show, which was held last May 29, at the SMX Convention Center, was opened by Penshoppe brand ambassadors—(from left) Solenn Heusaff, Akihiro Sato, Piero Vergara, Annette Osmeña and Bea Soriano.

Last May 29 at the SMX Convention Center, Penshoppe showcased its Holiday 2010 collection in a by-invitation-only fashion show.

Some of the fashion highlights: (1) Victorian-inspired blouses, chic jackets, and slouch dresses in muted shades of blue, gray, and black; (2) military-inspired outfits and garb à la James Dean; (3) trendy shorts, tank tops, and hoodies that make up the line that's synonymous to bespoke active wear; (4) deconstructed jeans and artsy leggings.

Brand director Alex Mendoza said, "The collection is about interpreting urban fashion's sophisticated street style in London and New York."

Aptly titled Elevation, the collection brings fashion to a higher level.

Present during the show were the brand ambassadors Solenn Heusaff, Akihiro Sato, Piero Vergara, Annette Osmeña and Bea Soriano.

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The "by invitation" fashion show, which was held last May 29, at the SMX Convention Center, was opened by Penshoppe brand ambassadors—(from left) Solenn Heusaff, Akihiro Sato, Piero Vergara, Annette Osmeña and Bea Soriano.
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