She's the Pop Princess, a box-office queen, and one of showbiz's busiest endorsers, so every time a host announces Sarah Geronimo, expect the audience to go gaga.
"Kumusta na po kayo?" is her usual way of greeting the frenzied crowd. She's very down-to-earth and charming. But once she starts belting out a song, she drops her pa-tweetumspersona and becomes the queen of stage.
This happened during her show last May 23 at Camarines Sur, where more than 200,000 local folks, some of them from nearby provinces, trooped to the concert venue to watch and experience the Kaogma (meaning "happiness") Festival.
Sarah was recently chosen by Governor LRay Villafuerte as CamSur's endorser, and is set to appear on its TV ad. Given the governor's vision, the breathtaking beauty of the place, and the Pop Princess's charisma, more visitors are bound to "Come South, CamSur!"