GMA Network initiates a grand pre-election activity that aims to promote clean and honest elections this Sunday, August 30, at The Bonifacio Global City.
Dubbed "Eleksyon 2010 na, Tatakbo Ka Ba?—Hamon Para sa Kaayusan ng Pilipinas," this run-for-a-cause has invited the 2010 presidential and vice presidential candidates to show their support for clean elections and good governance.
Kicking off with a 5km and 10km road race, around five thousand participants—including registered runners, incumbent politicians, sector leaders from the academe, media, telecommunications, and Kapuso celebrities—are expected to grace this groundbreaking event.
Perceived candidates for President, namely, Bayani Fernando, Eduardo "Bro. Eddie" Villanueva, Eduardo Panlilio, Francis Joseph "Chiz" Escudero, Gilbert "Gibo" Teodoro, Grace Padaca, Jamby Madrigal, Jejomar "Jojo" Binay, John Carlos "JC" delos Reyes, Joseph "Erap" Estrada, Loren Legarda, Manuel "Manny" Villar, Manuel "Mar" Roxas, Manuel "Noli" de Castro, Mike Velarde, Nicanor "Nikki" Perlas, Richard "Dick" Gordon; and for Vice-President, namely, Kiko Pangilinan, Noynoy Aquino, and Reynaldo Puno will be asked to formally commit to clean and honest elections in an oath taking ceremony to be presided by Commission on Elections (COMELEC) Chairman Jose Melo.
A ceremonial walk along a path lined with pictures that depict significant points in the Philippines' struggle for democracy will jumpstart the main program, which will run simultaneously with the road race.
The vow of presidential and vice presidential aspirants will be documented in a notarized, sworn-in statement. "This is a unique, ambitious and meaningful activity. The title can be taken figuratively. Will the Filipinos run for peace? Justice? Good leadership? Tatakbo Ka Ba para sa kapakanan ng Pilipinas?" said GMA VP for News Programs Jessica Soho in anticipation of the event.
Adds GMA AVP for Alternative Platforms Leorgarda Sanchez-Matias, who's responsible for the concept of this run, "The run is also a great equalizer. You can have captains of industries running side by side with the youth, families and common 'mamamayan' all for one cause. Runners are also very passionate about their causes."
GMA Network Chairman, President, and CEO Atty. Felipe L. Gozon, GMA Network EVP and Chief Operating Officer Gilberto R. Duavit, Jr. with GMA network officers, Smart/PLDT Chairman Manuel Pangilinan, Smart/PLDT President and CEO Napoleon Nazareno, Catholic Media Network President Fr. Francis Lucas, Youth Vote Philippines Lead Convener Nathalie Jorge, Institute for Political and Electoral Reform Executive Director Mon Casiple, Ateneo School of Government Associate Dean Dennis Gonzales, PhD, will grace the event this weekend.
At the forefront of the program are GMA News and Public Affairs' pillars Mel Tiangco, Jessica Soho, Arnold Clavio, Vicky Morales and Mike Enriquez.
Kapuso stars Regine Velasquez, Marian Rivera, Dingdong Dantes, Richard Gutierrez, pop diva Kuh Ledesma, boxing champion Nonito Donaire, Jr., and other big GMA celebrities will also support the cause.
Ten signature walls around the venue will be set up as freedom boards, where participants can write messages relating to the 2010 elections and messages for the candidates and the next administration.
According to SVP for News and Public Affairs Marissa Flores, "Eleksyon 2010 na... Tatakbo ka Ba? officially kicks off GMA's Eleksyon 2010 coverage. "This event is a preview of what we envision our election coverage to be—high-impact, empowering, and in line with Serbisyong Totoo, always fair, balanced and responsible," said Flores.