Bianca King directs Frencheska Farr's "very happy, light, pop-rock" music video


Actress Bianca King assumes director's role anew in Frencheska Farr's latest music video titled "Today I'll See The Sun."

Actress Bianca King learned a lot as a director while doing singer Frencheska Farr's music video titled "Today I'll See The Sun."

The video, which was launched last December 26 in Party Pilipinas, is the first single lifted from Frencheska's debut album, Inside My Heart, produced by GMA Records. (CLICK HERE to read related article.)

"Pinagtrabahuhan ko talaga 'yong concept to make it nice. It's not an ordinary video. It has a narrative and lots of different performances. So, halos every 15 seconds nagpapalit 'yong location, 'yong frame, 'yong image na nakikita mo," Bianca proudly told PEP (Philippine Entertainment Portal) in an interview at Caffe Ti-Amo in Makati City.

"Today I'll See The Sun" is an optimistic song that talks about moving forward after experiencing heartbreak.

Bianca didn't have to look very far to come up with a concept for the video. The actress turned director wisely considered the type of music and profile of her artist: nothing radical or extremely artsy at this point in Frencheska's young career.

Besides, we're talking about a straight-out pop tune meant to attract a mainstream audience.

"I was really inspired by the lyrics. It is a very happy, light, pop-rock song, so talagang parang pang age bracket talaga ni Frencheska," said Bianca.

"She's 18 kasi and then I really wanted to come up with a concept na madaling sakyan at madaling maintindihan ng mga tao. You can't do something so edgy and experimental for somebody like Frencheska kasi it's her first video and she's a new artist.

"It has to be something with universal appeal. So, I think I was able to achieve that and it had to set the tone for the album and her image as an artist—I just really tried to bring out 'yong beauty niya."

Bianca's credentials as a director mostly consist of short films she created while finishing her filmmaking course at the College of St. Benilde.


Some of the projects filmed by Bianca were In Memory of Rebecca Red and Oscar's World.

But she also served as a co-director to Nani Naguit in the music video of the now defunct band, Hale, titled "Bahay Kubo." (CLICK HERE to read related article.)

This time Bianca assumes sole credit as the director of Frencheska's music video. Adding to the pressure was the fact that a major record label was backing up the entire project for wide market distribution.

"I'm doing an official shoot that is for commercial release," said Bianca, candidly.

"School projects naman, no one's really going to view that except my teacher unless I post it on YouTube. So siyempre mas malaki 'yong scale and I work with professionals talaga in the industry in this video. I really choose people who I believe can make the end product good as opposed to a school project where I do everything myself—I hold the camera, I write, I edit."

Although Bianca's goal is to direct television commercials and be a "cinematographer," doing a music video has instilled in her the value of hard work and ingenuity. In fact, Bianca had to personally ask close celebrity friends led by Richard Gutierrez to lend their presence on the video.

"You don't get rich naman doing this [music video], you'll just get good. Parang it's just really good practice kasi 'yong nga maliit 'yong budget so you really have to exhaust all of your connections and skills just to make your work beautiful," Bianca mused with a smile.





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