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Top Philippine Online Publishers work together toward a common system for online audience measurement" data-url="https://www.pep.ph/lifestyle/24037/top-philippine-online-publishers-work-together-toward-a-common-system-for-online-audience-measuremen" data-desc="The MOU signing was attended by seven online publishers." data-image="https://contents.pep.ph/images2/writeups/fb00c763e.jpg"> Top Philippine Online Publishers work together toward a common system for online audience measurement" data-url="https://www.pep.ph/lifestyle/24037/top-philippine-online-publishers-work-together-toward-a-common-system-for-online-audience-measuremen" data-desc="The MOU signing was attended by seven online publishers." data-image="https://contents.pep.ph/images2/writeups/fb00c763e.jpg"> Top Philippine Online Publishers work together toward a common system for online audience measurement" data-url="https://www.pep.ph/lifestyle/24037/top-philippine-online-publishers-work-together-toward-a-common-system-for-online-audience-measuremen" data-desc="The MOU signing was attended by seven online publishers." data-image="https://contents.pep.ph/images2/writeups/fb00c763e.jpg">

Top Philippine Online Publishers work together toward a common system for online audience measurement" data-url="https://www.pep.ph/lifestyle/24037/top-philippine-online-publishers-work-together-toward-a-common-system-for-online-audience-measuremen" data-desc="The MOU signing was attended by seven online publishers." data-image="https://contents.pep.ph/images2/writeups/fb00c763e.jpg"> Top Philippine Online Publishers work together toward a common system for online audience measurement" data-url="https://www.pep.ph/lifestyle/24037/top-philippine-online-publishers-work-together-toward-a-common-system-for-online-audience-measuremen" data-desc="The MOU signing was attended by seven online publishers." data-image="https://contents.pep.ph/images2/writeups/fb00c763e.jpg"> Top Philippine Online Publishers work together toward a common system for online audience measurement" data-url="https://www.pep.ph/lifestyle/24037/top-philippine-online-publishers-work-together-toward-a-common-system-for-online-audience-measuremen" data-desc="The MOU signing was attended by seven online publishers." data-image="https://contents.pep.ph/images2/writeups/fb00c763e.jpg"> Top Philippine Online Publishers work together toward a common system for online audience measurement" data-url="https://www.pep.ph/lifestyle/24037/top-philippine-online-publishers-work-together-toward-a-common-system-for-online-audience-measuremen" data-desc="The MOU signing was attended by seven online publishers." data-image="https://contents.pep.ph/images2/writeups/fb00c763e.jpg">

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Signing the agreement were Connie Nolasco-Lopez, managing director, ABS-CBN Interactive; Arnold Belleza, executive editor, BusinessWorld; Judd I. Gallares, president and COO, GMA New Media; Paolo R. Prieto, president, Inquirer Interactive, Inc.; Roseanne G. Belmonte, COO, PhilStar.com; and Lisa Gokongwei-Cheng, President of Summit Publishing and Philippine Entertainment Portal (PEP).

Joining them were p


In a landmark move, the Philippines' leading media companies came together to work toward the adoption of global standards and best practices in online publishing, beginning with the appointment of a common provider for their third-party audience measurement system.

This was formalized during the signing of a memorandum of understanding held on February 28 at the Edsa Shangri-La Hotel.

The online publishers that took part were: ABS-CBN Interactive, Inc., BusinessWorld Publishing Corp., GMA New Media, Inc., Inquirer Interactive, Inc., Philippine Entertainment Portal, PhilStar Global Corp., and Summit Publishing Co., Inc.

This MOU came about for two reasons: (1) recognizing the need for a common measurement standard, given that the Internet audience is both global and fragmented (2) providing advertisers with reliable and independent metrics to aid them in their media-planning decisions.

The group has chosen Effective Measure, an Australian-based company, as its preferred audience measurement solutions provider—which will officially release the data to advertisers and advertising agencies at a date to be determined by the publishers.

Aside from the online publishers, representatives from the Internet and Mobile Marketing Association of the Philippines (IMMAP) were present to lend support to the initiative—Hans Roxas-Chua, IMMAP president, and Norman Agatep, IMMAP director.

Effective Measure's regional director for Southeast Asia, Russell Conrad, also attended the event.

Top Philippine Online Publishers work together toward a common system for online audience measurement" data-url="https://www.pep.ph/lifestyle/24037/top-philippine-online-publishers-work-together-toward-a-common-system-for-online-audience-measuremen" data-desc="The MOU signing was attended by seven online publishers." data-image="https://contents.pep.ph/images2/writeups/fb00c763e.jpg"> Top Philippine Online Publishers work together toward a common system for online audience measurement" data-url="https://www.pep.ph/lifestyle/24037/top-philippine-online-publishers-work-together-toward-a-common-system-for-online-audience-measuremen" data-desc="The MOU signing was attended by seven online publishers." data-image="https://contents.pep.ph/images2/writeups/fb00c763e.jpg"> Top Philippine Online Publishers work together toward a common system for online audience measurement" data-url="https://www.pep.ph/lifestyle/24037/top-philippine-online-publishers-work-together-toward-a-common-system-for-online-audience-measuremen" data-desc="The MOU signing was attended by seven online publishers." data-image="https://contents.pep.ph/images2/writeups/fb00c763e.jpg">


Top Philippine Online Publishers work together toward a common system for online audience measurement" data-url="https://www.pep.ph/lifestyle/24037/top-philippine-online-publishers-work-together-toward-a-common-system-for-online-audience-measuremen" data-desc="The MOU signing was attended by seven online publishers." data-image="https://contents.pep.ph/images2/writeups/fb00c763e.jpg"> Top Philippine Online Publishers work together toward a common system for online audience measurement" data-url="https://www.pep.ph/lifestyle/24037/top-philippine-online-publishers-work-together-toward-a-common-system-for-online-audience-measuremen" data-desc="The MOU signing was attended by seven online publishers." data-image="https://contents.pep.ph/images2/writeups/fb00c763e.jpg"> Top Philippine Online Publishers work together toward a common system for online audience measurement" data-url="https://www.pep.ph/lifestyle/24037/top-philippine-online-publishers-work-together-toward-a-common-system-for-online-audience-measuremen" data-desc="The MOU signing was attended by seven online publishers." data-image="https://contents.pep.ph/images2/writeups/fb00c763e.jpg"> Top Philippine Online Publishers work together toward a common system for online audience measurement" data-url="https://www.pep.ph/lifestyle/24037/top-philippine-online-publishers-work-together-toward-a-common-system-for-online-audience-measuremen" data-desc="The MOU signing was attended by seven online publishers." data-image="https://contents.pep.ph/images2/writeups/fb00c763e.jpg">

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