Fanny Serrano has been at the helm of the beauty industry since the eighties.
His A-list celebrity clients (turned close friends) include the likes of Sharon Cuneta, Maricel Soriano and Regine Velasquez, among many others.
He has successfully expanded his career from beauty stylist to screen actor to entrepreneur in the last couple of decades.
Today, he embarks on yet another venture as an endorser for Novuhair, a scalp treatment product which was formally launched last July 20 at the Dali Restaurant y Bar de Tapas in Quezon City.
In an exclusive chat with PEP (Philippine Entertainment Portal), Tita Fanny or TF, as he is fondly called in showbiz, shared how he once had a problem with hair fall and hair loss.
"[Before] kasi, grabe ang [dami ng buhok sa] punda ng unan ko every morning.
"At saka yung sink ko nagbabara. Ilang beses na yan nagbabara. Ipapa-ayos ko and makikita nila isang kamao na hair na nakaikot [sa loob].
"Until I discovered this treatment, itong Novuhair, na nag-stop ng falling hair ko."
Fanny was easily convinced by the owners to become the face of their ingenious formula. He realized that this is no ordinary beauty product but a real solution to a real health problem that many people around the world suffer from.
He says, "I'm blessed na na-discover ko 'to and nung na-discover ko nga, talagang hinanap ko yung may-ari nito, yung kumpanya nito.
"Ayun naman, nagkataon naman na may common friends kami so andito, nagkatagpo kami. So, kumbaga hindi pa kami magkakilala ine-endorse ko na 'to, what more ngayon?"
His advice to those who want to try it is to use it twice a day—morning and night—religiously.
HAIR PHILOSOPHY. We asked Fanny about his tips on proper hair care—what people should do to avoid damage and how to respond to hair problems.
Fanny states his hair philosophy as follows:
"Ang philosophy ko sa hair, talagang care with passion.
"Alagaan mo talaga ang buhok mo kasi crowning glory natin pala yan. Hindi mo dapat i-balewala yan.
"Talagang kailangan pag galing ka sa mahabang biyahe o maalikabok na biyahe, maski everyday sa mga estudyante, pagkatapos manggaling sa kung saan, kailangan mo talagang i-shampoo.
"And then, it's really very important to condition the hair.
"Kapag shinampoo natin, nag-o-open yung cuticle. Pag nag-open ang cuticle nag-i-invite siya ng mga bacteria.
"Kailangan i-condition mo para yung mga cuticle magsara kasi ang cuticle makaliskis 'yan, e, malilit 'yan na bumubuka.
"'Pag akala nila ay tinatamad na silang mag-conditioner, no! Yun ang pangsara.
"Also, kailangan pa rin, maski sa bahay lang, yung treatment once a week.
"And then, of course, avoid yung mainit na mainit na tubig.
"Na-discover ko yung mga hot water na shower tapos itatapat mo agad ang ulo mo dun sa mainit na tubig, dun agad unang nawawala ang buhok.
"Kaya hangga't maari, ang [panligo] mo maligamgam or ang pambanlaw mo malamig na tubig."
DANDRUFF. Aside from falling hair, dandruff is one of the most common hair problems that people everywhere experience.
The solution to avoid that is actually simple, according to Fanny.
"Kailangan mabanlawan nang mabuti at huwag kang mag-shampoo gamit yung kuko.
"Kapag kinamot mo ang scalp mo ng kuko, nagiging canals. Tapos kapag hindi mo nabanlawan nang mabuti, dun napupunta yung residue.
"Kapag natuyo yun nagiging balakubak, bukod pa dun sa natutuyong pawis, yung ganun.
"Kaya dapat, thumb [at dulo ng fingers] ang pang-massage and, of course, magbanlaw ng mabuti."
CURLY AND STRAIGHT. Having dry and frizzy hair is a common problem among people with curly or kinky hair.
Fanny suggests using a shampoo that has a "sienna henna" ingredient.
"Yung Fanny Serrano Shampoo ko, yung Coded Blue [para] sa mga curly hair, niluluwag niya ng konti [yung buhok] kasi merong sienna henna from India.
"It's a formulation na pag nilagay mo yun, nakakadiretso ng buhok. [Iyan and sikreto] kaya ang mga buhok ng Indian ay diretso lahat."
It's common notion among people with curly or wavy hair that having naturally straight hair is always beautiful and that people blessed with it are problem-free.
Unfortunately, it's not always true as straight-haired men and women always worry about how to increase the volume of their hair.
The way out of having limp hair, according to Fanny, is "Huwag kang maglalagay ng conditioner hanggang sa scalp. Doon sa strands lang, at least mga one inch away from the roots."
In general, whatever your hair type and hair problem may be, Fanny says it's always best to stick to natural means when caring for your mane.
Don't go out exploring products just because they're being endorsed by a popular celebrity.
Like the age-old saying goes, don't try to fix what ain't broken. If you feel that a certain product is working for you, stay with it.
And lastly, TF says, avoid using hair care products that are way too scented.
"Ang daming hair products na ang daming alcohol. Kapag too much alcohol, too much scent sa products, 'yan ang cause ng falling hair."
He adds that by using products with too much alcohol content, "Nadede-focus ang buhok sa kinatatayuan nila, lumuluwag sila kaya nagkaka-falling hair."