Fifty-seven artists have agreed to perform — for free — in a new jingle and music video for the Department of Tourism.
This is part of "Pilipinas, Tara Na!" advocacy program which aims to promote new and traditional tourist spots in the country.
PEP.ph (Philippine Entertainment Portal) was invited to the launch of the jingle held August 5 at the Travel Café and Restaurant at Greenbelt 5 in Makati City.
REPLAY. The first DOT song titled, "Biyahe Tayo!" was released in 2004 and performed by Asia's Song Bird, Regine Velasquez- Alcasid.
The team that created the "Biyahe Tayo!" jingle had proposed to the DOT an "updated and expanded version" of the song. Tourism Secretary Lim thought it was a good idea and approved the proposal.
There will be three versions of the jingle featuring different tourist spots in the country.
While only 21 artists volunteered to work on the first project, this time, 57 "established and up-and-coming stars" have committed their time and talent to the music video.
Some of the artists are: 6Cyclemind, Aiza Seguerra, Barbie Almalbis, Bayang Barrios, Billy Crawford, Bituin Escalante, Boboy Garovillo, Christian Bautista, Cookie Chua, Dolphy, Ebe Dancel, Gabby Alipe, Gail Blanco, Gloc 9, Itchyworms, Janno Gibbs, Jaya, Jay-R, Jed Madela, Jett Pangan, Jim Paredes, and John Lesaca.
Joining them are: Jong Cuenco, Karylle, Kevin Roy, Kitchie Nadal, Kris Lawrence, Kyla, Martin Nievera, Nikki Gil, Noel Cabangon, Ogie Alcasid, Pepe Smith, Raimund Marasigan, Regine Velasquez- Alcasid, Rico J. Puno, Rivermaya, Sam Concepcion, Spongecola, Yeng Constantino, and Zsazsa Padilla.
Members of the creative team are Rene Nieva, chairman of Perceptions Inc. (lyrics), Rico Blanco and Angelo Villegas (musical arrangement), while Noel Nieva, president of Perceptions Inc. (direction and editing of the music video).
Secretary Lim said he hopes the advocacy will persuade people from all parts of the world to visit the country.
As the DOT loves to say, "Pilipinas, Tara Na!"