Dryness is a common hair problem among men and women of all ages, with heat (i.e. the sun, blow-dryers, and styling irons) and harsh chemicals being the main culprits.
Just like most substances that react adversely to high temperatures or harsh chemicals, human hair easily gets dehydrated and robbed of its natural protein and moisture content.
Vicky Lim, certified hair expert and Revlon Professional Philippines CEO says, "The worst form of hair dryness is what we call 'redox' hair. Redox, meaning to say, the hair is dead."
Resource website ehow.com explains this concept further in more scientific terms: "A redox reaction is the reduction-oxidization of a substance that results when individual atoms have their state of oxidation number changed.
"This means the size and reactive properties of the substance is reduced and this change has been created with an application of an oxidizing chemical. When an oxidizer is applied, some electrons are removed and the substance's mass is reduced.
"A perfect example is the changing of brunette to blonde hair with the application of hair bleach, where the target substance is the melanin protein found in human hair and the oxidizer is ammonia."
While the term "dead hair" sounds outright scary and quite impossible to revive, the only way to deal with this beauty crisis is by getting the proper remedy.
Usually, all it takes is a series of regular moisturizing treatments, which can be availed of at reputable hair salons. A variety of over-the-counter creams are also available at most drug stores for do-it-yourself home application.
However, the intensity of treatment usually depends on the extent of hair damage. For best results, Vicky recommends a hair expert's thorough analysis to determine the intensity of the required treatment.
But then again, as the saying goes, an ounce of prevention is better than a pound of cure.
So, if you're one of the lucky ones who have good, healthy hair, don't become lax.
It wouldn't hurt if you pay extra attention to your hair to avoid further problems in the future.
Vicky notes her top three hair care tips:
"One, always keep your scalp clean—shampoo and condition everyday, and get regular moisturizing treatments.
"Two, always talk with your hairstylist.
"I don't understand how some people can entrust their hair 100% to their stylist. You have to know what products they're putting on your hair, especially for those who color their hair.
"How many percent of peroxide do you need? Do you really need it? Maybe you need a lesser amount of peroxide on your hair.
"And you need to know what brand they're using on you kasi, sometimes, they say it's this brand pero yun pala [made in] China. Their products are the worst kasi it's full of lead. So, you always have to be really vigilant."
Lastly, Vicky imparts to PEPsters the importance of being a smart consumer.
"There has to be consumer awareness. As a consumer or customer, you should know what products are good and what are not.
"You should know the products that will work best for you. Don't buy products just because they are less expensive or popular. Read and research a lot."