No one can't keep a John Lloyd Cruz down.
Despite the controversies that surrounded him last year, the embattled Kapamilya actor remains one of the industry's most bankable stars.
He doesn't have a secret, he says during the press conference of Magic Flakes, which got him again as the brand's endorser before the end of 2010.
It's a matter of accepting the price of fame. John Lloyd elaborates, "It's part of the business. Hindi mo naman puwedeng baguhin yun.
"We can die wishing na sana hindi."
This year, he is set to have "a very exciting movie" with Angel Locsin, "the third installment" of A Very Special Love with Sarah Geronimo, and a possible teleserye with Bea Alonzo.
He stresses, "As you all know, prone to changes 'yan."
And with regard to his reunion project with Bea, "Medyo matagal na kaming hindi nagsasama...So, some parts of the teleserye will be shot in Vienna [Austria]...
"Yun ang mga puwedeng abangan sa 'kin..."
THE JOHN LLOYD MAGIC. The award-winning Kapamilya star has been paired with Bea, Sarah, Angel, Toni Gonzaga, including Luis Manzano, and has proven his versatility as a leading man.
He remarks, "Between my partners, each of them, I've been blessed to have onscreen partners...each of us may kani-kanyang kind of chemistry or kind of brand.
"Iba yung Toni-John Lloyd brand, iba yung John Lloyd-Sarah, iba yung John Lloyd-Bea, iba yung Angel-John Lloyd.
"And lahat yun, may kani-kanyang klaseng chemistry or whatever you wanna call it.
"I really find it...it's very interesting, for one, kasi I believe in chemistry, e.
"You cannot create chemistry out of two people, e. It's a gift.
"Kaya siguro, to simplify things, blessed lang talaga to have that with all of these wonderful women. In a word, 'magic,' correct?"
When asked who among his leading ladies is his favorite, the three-time box office king refuses to give an answer.
"Siguro po, kayo na lang po ang magsabi sa akin. Kayo po? What do you think?
"I don't wanna be unfair.
"Siguro, the best way to put it, lahat sila pantay-pantay yung kilig na naibibigay nila sa 'kin."
And which love team was the most "nakakakilig"?
"Wow, tough one," he replies before adding in jest. "Well, aside from my team-up with Luis Manzano...yun, e...Nag-generate po talaga ng kilig yun. Nahirapan nga po siyang bitawan, e."
MAGICAL MOMENTS. The topic shifts to some of his life's magical moments.
First, he mentions his Tabing Ilog days, which he considers "my biggest break."
The teenager—who made his mark as Rovic, John Lloyd's character in the defunct ABS-CBN youth-oriented show—recalls, "Dun talaga ako nagsimula. Dun unang nagtiwala sa akin ang network.
"Nung una, may mga time na napanghinaan ako ng loob. Hindi ko na nga alam saan papunta ito..."
Second, he recounts his family's first White Christmas.
The son of Luisito Cruz relates, "2005. New York City. White Christmas. First time in...six, five years na nakumpleto ulit yung family ko.
"And nandun kami, di ba. Para sa isang pamilya na dating taga-Pasig, boundary ng Marikina, biglang experiencing a white Christmas in New York City, di ba, makes it more magical..."
Lastly, he remembers the people who have always believed in him.
The renewal of his endorsement contract with the cracker brand, for instance, means a lot to the 28-year-old actor.
"So, para pagkatiwalaan ka ulit at para bigyan ka ng ganitong chance na hindi ka nilaglag or iniwan sa ere, di ba?.
"Hindi nila binase sa perception ng kung sinu-sinong tao yung kanilang desisyon and they still wanted you to become their endorser.
"So, napaka-personal din at a certain point. 'Tsaka yung timing, sabi ko nga, 'Ang galing.
"Parang napaka-emotional nung process para sa 'kin. Kasi dun mo talaga mapapatunayan kung sino yung talagang naa-appreciate ka at talagang nakakakilala sa 'yo."
And whatever controversies that will still come his way, John Lloyd now knows what to do:
"Ang pinakaimpotante, how to show your character...
"Kahit ano namang aspeto, kahit ano namang trabaho, may ganyan. Hindi lang naman showbiz.
"So, ang importante is how you give it a fight.
"Hindi naman importante kung ano yung pnagdadaanan mo.
"Ang importante is kung pa'no mo siya pinagdadaanaan," Lloydie muses.