Using social media as a channel to address environmental problems is the idea behind Miguel Zubiri's new campaign, Pilipinas Ecowarriors.
Together with TV host-athlete Chris Tiu, singer-artist Rico Blanco, and Born to be Wild host-veterinarian Doc Nielsen Donato, they were launched as the newest environmental ambassadors on February 15 at the Imperial Palace Suites in Quezon City.
Migz described Pilipinas Ecowarriors as an online movement—where anyone can participate by taking pictures or videos of environmental law violators, and sending them in to the group's website, Facebook or Twitter account.
The Ecowarriors will then coordinate with the corresponding DENR regional offices and other concerned bodies, such as the military or the police—as the situation would require—to address these concerns.
At the same time, they will also organize proactive ways of helping the environment through tree-planting activities and clean-up drives.
Migz is eyeing 1,000,000 volunteers, who can help his team in telling the Filipinos that environmental problems can hinder economic development.
The 43-year-old politician elaborated, "As a legislator kasi, I've been working closely with the United Nations Millenium Development Goals under the MDGs [millenium development goals] of the United Nations.
"Environmental sustainability...kasi, nakikita talaga ng United Nations na kung hindi natin inalagaan ang kalikasan mawawasak talaga ang ating ekonomiya at pangkabuhayan."
He pointed out how the environment has not been a priority of many Filipinos who are more concerned about their economic well-being without realizing that our main source of livelihood has to do with our environment.
Migz continued, "This is not only in the forest but this is also in cities. And I'm happy because Chris is actually a barangay kagawad of Barangay Urdaneta in Makati City.
"As a man of the city, he will be the one in charge of launching the campaign for clean and green Metro Manila with the volunteers."
CHRIS'S COMMITMENT. Aside from being a barangay kagawad, Chris is also involved in other socio-civic organizations: World Vision, Habitat for Humanity, and Go Negosyo.
When Migz brought up the idea, Chris realized that his advocacies did not include environment so he readily joined.
Last year, Chris organized two charity works with his family, friends and fans. With this new advocacy, "I'm thinking of doing it at our concert na."
"Para pag launch, hatakin natin yung grupo and they can bring their respective circle of friends, di ba, iba-ibang grupo 'yan.
"The same way, of course, through Twitter, to my followers, sa aking blog, imbitahin natin 'yan, yung mga sumusubaybay sa 'tin."
Chris has almost 130, 000 followers on Twitter and almost 1,400 avid blog readers.
The cager added, "Through sports, of course, yung mga fellow athletes... I'm also involved with the Athletes in Action kasi so extensive rin yung network of different athletes sa iba't-ibang sports na puwede nating i-tap din."
Chris, in fact, participated in a charity game just last month for the victims of tropical storm Sendong in Iligan City and Cagayan de Oro.
"We'll also be doing campus tours. So we'll be going around schools and we'll be playing a video and be speaking to the students to encourage them to join the movement."
CONCERT. To officially launch Pilipinas Ecowarriors, a free concert will be held on March 41 at the Quezon Memorial Circle.
Leading the pack of performers will be Rico Blanco, with Chris possibly doing a special piano performance.