Korean superstar Lee Min Ho was in town last weekend for a four-day Manila tour, promoting his new ad campaign for local brands Bench and Bench Fix.
The City Hunter star joins the brand's other international endorsers like Adam Levine, Jessica Sanchez, and fellow Koreans Choi Si Won and Lee Dong Hae of the K-pop group Super Junior.
On Thursday, November 15, Lee Min Ho graced an intimate press conference at the Shangri-La Hotel Makati, where he talked about his fashion favorites and sense of style.
ALL ABOUT THE HAIR. Like many Korean male celebrities, LEe Min Ho is one to give extra attention to his looks.
In an interview with program host Sam Oh, who gladly translated the interview for the benefit of the non-Korean-speaking crowd, he admitted that he’s most anal about his hairstyle.
He tells Sam that there came a time when he refused to leave the house simply because he didn't like how his hair looked.
His favorite styles are always neat and clean, and he usually uses products like hair gel to h old things together.
ON FASHION. Lee Min Ho says he’s also fond of dressing up, although he doesn’t spend much time on that, unlike with his hair.
He’d usually go for casual outfits, something that exudes a young and stylish vibe.
Among the clothes he has tried for the photo shoot with Bench, Lee Min Ho’s finds the skinny jeans and oxford jackets to be his favorites, as they are also the same kind of stuff he would wear on any given day.
He adds, thought, that he's not not quite fond of accessorizing.
But when he does, he says he likes to keep things simple by putting on either a ring or a bracelet.
FASHION OBSERVER. Aked if he looks up to a particular fashion icon, Lee Min Ho says he doesn’t have one person in mind, but he admits he likes looking at what other people around him are wearing.
When he sees something he likes, he would try it out himself, edit it according to his preferences, and produce a look that’s entirely his own.
In one word, Lee Min Ho would like to describe his fashion style as preppy—something that he also would like to play as a character.
In his last two TV shows—City Hunter (2011) and Faith (2012)—he played two different dark characters, and now he hopes for variety in his coming projects.
When asked how he would style his dream preppy character, he said he would garb him in Bench clothes, which would perfectly fit the persona.
As a new clothing brand endorser, Lee Min Ho smiles at the thought of getting two major perks out of the job: One is that he gets to see his face on humongous billboards in the streets of Manila, and two is the fruition of his dream to finally meet his Filipino fans.
Lee Min Ho says he hopes to find more opportunities to visit the Philippines soon, so that he can have another “vacation” just like this trip.