Chef Boy Logro graced launch of culinary event Chefs on Parade 2013

IMAGE Courtesy of HRAP

Chef Boy Logro was among the many celebrity chefs spotted at the launch of the 28th edition of Chefs on Parade, a major culinary event happening on February 28 to March 3, 2013.


PRESS RELEASE:

The Hotel and Restaurant Association of the Philippines (HRAP) is proud to host the 28th edition of Chefs on Parade (COP) at the SMX Convention Center from February 28 to March 3, 2013.

Launched by HRAP at Resorts World Manila’s Passion Restaurant last December 4, COP 2013 is set to be the grandest yet in its history.

Celebrity master chefs, including GMA-7’s Kusina Master host Chef Boy Logro, have confirmed their attendance to the said event; and there will be lots of attractions for the visitors of this four-day culinary extravaganza.



Chefs on Parade is a culinary festival that features a trade exhibit, cooking demonstrations, food workshops and seminars, other gastronomic-related activities, and its main highligh—the competitions for students and professionals.

This HRAP-initiated endeavor began in 1974 as a simple food display. Through the years, COP has become a major national event.



The 27th edition of COP was a huge success. Over 26,000 visitors—including about 600 contestants from the Philippines and ASEAN countries, plus almost a hundred guest chefs—trooped to the SMX Convention Center in 2011.

“We expect the same warm response as we stage Chefs on Parade 2013,” declares overall chairman Philippe Bartholomi.

“We made a great impact in 2011. For the industry and the public, Chefs on Parade is the most important hospitality and culinary event in the Philippines.

“We will present a world-class program. Our goal is to show that the Philippines can organize a great food show.”



One of the guests at the COP launch was Department of Tourism Secretary Ramon Jimenez, who referred to the upcoming gathering as “one of the banner events for 2013.”

“Now is the most exciting growth period of our Republic and Chefs on Parade is an exciting example of what must be done, because it is devoted to excellence,” he says.



WHAT TO EXPECT. COP 2013 will again have an “international flavor” this year.

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Among the foreign master chefs who will conduct demos and judge at the competitions is Singapore-based Belgian chef Emmanuel Stroobant, host of the Asian Food Channel’s successful show Chef in Black.

Two chefs from the renowned Alain Ducasse international restaurants—Jerome Lacressioniere and Marc Chalopin―will also be flying in from Paris to Manila just for COP 2013.

Alain Ducasse, of course, is an internationally-recognized chef and restaurateur who holds 18 Michelin stars (a seal for high standard of dining given by the Michelin Guidebook) for his establishments in New York, Tokyo, Paris, Monte Carlo, and London.

Both Lacressioniere and Chalopin will conduct demos on French cuisine and judge the COP competitions.

The Puratos Group, a worldwide supplier of baking and chocolate ingredients, will be bringing in a master baker and a pastry chef from Belgium to support COP.



There will be a total of 30 mixology and culinary competitions on both professional and student categories, four of which are new to COP— breakfast making, ice carving, flairtending, and the so-called Dream Team competition.

“The Dream Team contest, which is for students, is actually interesting,” says Chef Gabby Prats, chair of COP 2013’s Competition and Judging Committee.

The challenge involves two members who will be in charge of cooking a meal, and two more who will take care of the table setup and wine pairing.

“It’s a dream that you perfect the ‘front of the house’ aspect and the ‘back of the house’ aspect,” says Chef Gabby.



Add to all these, a 286-booth trade exhibit that will feature for the first time a Wine Avenue and an Artisanal, which will showcase a wide selection of local and international wines and spirits.

There will also be an Organic Food Avenue—a remarkable gathering of organic produce and artisan food—and the conferment of the second Larry J. Cruz award to an outstanding Filipino in the culinary field.

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To learn more about Chefs on Parade 2013, contact the Hotel and Restaurant Association of the Philippines secretariat at tel. 816-2421, fax 816-2419, e-mail secretariat@hrap.org.ph or hrap@pldtdsl.net, or check out www.hrap.org.ph/cop,www.chefsonparade.org, and www.facebook.com/chefsonparade.


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