It is not surprising at all to know that Heart Evangelista is endorsing another beauty brand.
On July 3, the Kapuso actress—known as one of the most beautiful faces in showbiz—was introduced to the media as the new face of Pond’s BB+ Cream, in an intimate afternoon tea party at the Presidential Suite of the Peninsula Hotel Manila.
For quite some time now, this “miracle product” has been a staple in many women’s beauty arsenals.
BB, which stands for beauty balm or blemish base, was first introduced in South Korea and Japan in 1985; and is known in the industry as the secret behind the perfectly dewy, poreless skin that many Asian actresses possess.
AVID FAN. Heart felt ecstatic when she found out that she was chosen to endorse a brand that she swears by.
“It’s true, I’ve been a fan of Pond’s products since I was 17,” she quipped during an interview with PEP (Philippine Entertainment Portal).
It all began with her mom, Cecile Ongpauco, whom she used to watch every night while applying the brand’s Cold Cream—a deep-acting cleanser and makeup remover.
Heart related that she first started using the brand’s line of cleansers made for teens until she graduated to the Cold Cream when she joined showbiz, and later on with the other sophisticated products.
LESS IS MORE. Heart’s beauty philosophy is quite simple: “I always believed that less is more.”
For her, it’s all about “concentrating on certain areas like eyes; always curl your lashes and have mascara,” and wearing too much foundation is a no-no.
The BB+ Cream is actually perfect for achieving Heart’s “no makeup” look.
Upon applying the product, it instantly hides blemishes and evens out the skin tone ; and unlike most foundation or makeup bases, it doesn’t leave a flaky or sticky feeling.
It also gives the skin that pearly white glow, which Japanese and Korean movie stars have.
When Heart was asked to describe the product, she mentioned the phrase “best of both worlds,” and this is because of the fact that aside from its cosmetic benefits, it also helps care for the skin.
It is infused with SPF30, therefore giving the skin protection from UV rays; and with long-term use, the product’s Intelligent Pro-Cell ComplexTM formula helps stimulate skin cell regeneration to reduce wrinkles, fine line and age spots, and refine the pores.