Vina Morales to start a kids’ clothing line inspired by her daughter

IMAGE Nimfa Chua

This October, Vina Morales is set to make a dry run of her new business venture: a children’s fashion line inspired by her daughter Ceana.


Vina Morales was her usual bubbly self when she arrived at the opening of her Ystilo Salon’s latest franchise located at Salcedo Village, Makati City last Monday, September 23, 2013.

The business, which started in 1999, is the brainchild of Vina and her sister Sheila Magdayao-Moreno.

After the ribbon-cutting at the franchise launch, PEP.ph (Philippine Entertainment Portal) and other members of the press interviewed Vina.

She started the interview with the good news. “Mga 28 branches na kami [and] it’s still growing.

“We’re looking for more branches to open, maybe next year. Mostly, franchisees ang tutok namin ngayon. That’s our main goal,” she continued.

However, the booming salon industry in the country also means that there's cutthroat competition among the major players.

So how does Vina stay in the competition? By giving quality services in competitive prices and having friendly staff members, she said.

“We make sure na happy din sila [clients] with the look, and inside happy din sila, dahil hindi nabutas ang bulsa nila.

“And we treat our clients as family. Natutunan ko rin ‘yan kasi kapag kapamilya ka, parang gusto mo silang i-welcome talaga, so bumabalik sila and they feel comfortable sa salon 'coz we make them feel they’re part of the family,” she beams proudly.

NEW BUSINESS VENTURE. After Vina's successful salon business, she is now planning to venture into another one: a kids’ fashion line inspired by her four-year-old daughter Ceana.

“It’s final but I’ll start small first. Maybe I’m gonna start online,” revealed the single mom.

“I’m gonna be busy with that for this week. I’m gonna be travelling to look for suppliers for her fashion-line apparel,” she disclosed.

She has already thought of a catchy name for her upcoming business venture.

“Kikay Kid by Ceana,” Vina declared with a big smile.

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She got the idea when she started noticing that her daughter was being assertive with the clothes she wanted to wear.

“Nagtatalo pa kami niyan kung ano’ng isusuot niya, ‘Mommy, I don’t wanna wear this.’ ‘Mommy, I want to wear boots.’ ‘I wanna wear this clip.’ ‘I wanna wear this color.’

“She knows what she wants to wear. It started that way.

“And then my friend gave the name. ‘Bakit hindi na lang Kikay Kid since your [daughter] is kikay? Gusto niya ng kikay outfit.’ Sige na nga, Kikay Kid na siya from now on.”

Apart from outfits, Vina plans to add designs of bags and footwear to go along with the clothing line.

“Yung mga bags na binibili ko na branded, ang mamahal. Sabi ko, ‘Anak, kalalakihan mo lang ang mga ito.’ Maghahanap na nga ako ng mga inspired na mga ganyan na classic kikay, mga stuff like bags to shoes,” asserted the price-conscious mom.

Like a good entrepreneur, Vina is optimistic about her upcoming business and is excited with the idea that this will delight mommies who want kikay stuff for their daughters.

Apart from Ceana, Vina intends to make her “pamangkins” the models of the line.

This coming October, the 37-year-old single mom intends to start the dry run of her new business. “I’ll start online muna. I’m testing the air kung magiging successful,” she huffed excitedly.


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