Kim Chiu teams up with designer friends to open new fashion business

IMAGE Demai G. Sunio-Granali

(L-R) Businesswoman Arlyn Timog, designers Edwin Tan and Pepsi Herrera, and Kapamilya star Kim Chiu are the proud owners of a new ready-to-wear bridal store in Quezon City.


With all the things that need to be taken care of, planning a wedding is not a simple task at all.

The bride and groom have to think about everything from choosing the date and venue, down to finalizing the guest list, and even the littlest details such as picking the right font for the table place cards.

Although she has no experience in planning a wedding, moreso the wedding industry, Kim Chiu surely understands how tough it is to pick the perfect gown.

As a celebrity, Kim finds it very ideal to have a pool of stylists and designers working with her to help choose outfits for her tapings and events.

Whenever she needs a gown, she calls her dear friend Pepsi Herrera to make one for her.

A recent piece made by Pepsi for Kim is her sparkling princess ball gown worn at the 2013 Star Magic Ball.

Photo by Noel Orsal

Having established trust and friendship over the years, Kim and Pepsi have now teamed up to put up a business that helps brides pick out their wedding gowns with ease.

They are joined by another expert bridal designer, Edwin Tan, and their entrepreneur friend Arlyn Timog, in setting up Adorata Weddings Plus, a bridal shop that offers ready-to-wear wedding gowns and suits.

"It's my first time na makipag-partner sa isang business.

"First time ko mag-business ng mga damit, since I love clothes, I love gowns," Kim tells PEP.ph (Philippine Entertainment Portal) and other media in an interview during their store opening last December 12.

Kim says it is the perfect business for her, because it is simply fuss-free to work with such talented designers.

"It's so exciting to have a business like this.

"May mga ready-to-wear wedding gowns para hindi na sila mahihirapan kung anong design.

"Para siyang sa U.S. na pupunta ka sa isang store na puro pang bride-to-be.

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"Dito na sila pipili, ta's hindi na sila mahihirapan kung ano'ng design."

Kim adds: "Plus, it's Pepsi Herrera and Edwin Tan.

"Ang ganda ng taste nila with regards to wedding gowns, so hindi ako magdalawang-isip na makipag-partner in this business."

Adorata Weddings Plus is located along P. Tuazon St. in Cubao, Quezon City.


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