Pinoy rock icon Bamboo joyfully ended 2013 by putting smiles on the faces of children survivors of super typhoon Yolanda in Ormoc, Leyte.
Together with the help of the Globe Tattoo Home Broadband team, he visited the children of Brgy. Tambulilid Elementary School in Ormoc last December 21, to bring gifts of toys in time for Christmas.
It was a fitting finale to the former Rivermaya frontman's pre-Christmas concert called Believe: Christmas at Home with Bamboo.
The music event became the prime vehicle to collect over 2,000 toys for the benefit of the kids in the said barangay.
Everyone who wanted to watch the concert purchased toys in exchange for the tickets.
On the other hand, those who simply wanted to share a simple Christmas message posted their video greetings on Instagram with the hashtag #UnwrapHope.
Each video post was equivalent to a toy donated on their behalf. And as a special treat, a creative selection of these videos were compiled and revealed during Bamboo’s concert.
Following the collection of toys was the gift wrapping activity, participated by the telecom brand’s employees and customers, and some of Bamboo’s loyal fans.
The gifts were sealed with Christmas cards from the kids of Taguig Elementary School.
This charity drive is part of the telecommunication brand’s Bangon Pinoy program, which is a unified system for donations, relief efforts, and corporate social responsibility programs across products and services.
It is an integrated program that allows communities devastated by calamities to benefit from various efforts geared towards rebuilding and rehabilitation.
The program is currently working with Gawaf Kalinga to restore and rebuild 100 homes in Ormoc.