Beauty queen Sandra Seifert poses in risqué PETA ad

IMAGE Courtesy of PETA

Eco-minded beauty queen Sandra Seifert asks her admirers to do the Earth, animals, and themselves a favor by going vegetarian.


Former Miss Earth Air titleholder, international fashion model, and environmentalist Sandra Seifert is the latest Filipino celebrity to appear in an ad campaign of the People for the Ethical Treatment of Animals (PETA) Asia.

She goes full nude in this ad material, stating her cause that the best decision anyone can make is to choose a plant-based diet, which is better for the Earth, animals, and human health.

The campaign, which Sandra conceptualized herself, follows her 30th birthday last February 1, and was inspired by a verse in the bible, "Do you not know that your bodies are temples of the Holy Spirit, who is in you, whom you have received from God? You are not your own" [1 Corinthians 6:19]."

She says: "Killing animals for food is cruel, and it's also killing our planet.

"With so many delicious meat-free foods available these days, and so many compelling reasons not to eat meat—to improve your health, to help stop animal suffering, and to fight back against pollution and greenhouse-gas emissions—there's never been a better time to go vegetarian!"

Sandra, who has been a vegetarian for almost half of her life, was crowned Miss Philippines Earth 2009 and represented the country in the Miss Earth international pageant, where she was crowned Miss Earth Air (first runner-up).

Apart from gracing the covers and pages of numerous magazines, she has also produced an environmental short film with the Miss Earth Foundation titled Project Noel, which received the very first Loren Legarda Environment Award for Film at the 59th FAMAS Awards in 2011.

A recent United Nations (UN) report basically backs up Sandra's cause as it determined the meat industry as "one of the most significant contributors to the most serious environmental problems, at every scale from local to global."

The UN report also recommended that the meat industry be "a major policy focus when dealing with problems of land degradation, climate change and air pollution, water storage and water pollution, and loss of biodiversity."

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In addition to causing the daily suffering of billions of animals raised and killed for food, eating meat and other animal products has been conclusively linked to heart disease, stroke, diabetes, obesity, and cancer.

Also, vegetarians are, on average, fitter and trimmer than meat-eaters.

The stunning ad featuring Sandra Siefert was shot by photographer Ken Go, makeup Anju Dargani, and hairstyling by Nina's Touch.

For more information, please visit PETAAsiaPacific.com.


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