Showbiz's Queen of All Media Kris Aquino extends her public service efforts by representing Globe Telecom’s latest program.
Project Wonderful is the telecommunications company’s way of reinforcing its commitment not only to subscribers, but to the whole nation as well.
It will come to life in three pillars: nation-building, culture-building, and brand-building.
The nation-building aspect aims to build a wonderful and resilient country with programs that will rebuild homes and schools, as well as provide livelihood opportunities to individuals and families in need.
Meanwhile, culture-building aspect shapes the company to become a more customer-centric organization, fueled by a common passion to help and live a culture of service, guided by its renewed mission, vision, and values.
Lastly, the brand-building aspect brings to life the telco’s passion and commitment to the customer as a strong challenger brand that leads the industry with innovative and relevant products and services.
In the same aspect, the telecom brand promises to offer better services by giving customized and personalized offers, services to help live the digital lifestyle, a stronger and faster network, and a rewarding Globe experience.